Burger Singh, India’s leading homegrown burger brand, is driving its expansion into Tier 2 and Tier 3 cities with plans to establish over 200 new outlets in the coming years. Known for its innovative desi burgers, the brand has already made a mark with 175+ outlets, including 103 in non-metro areas, tapping into the growing potential of emerging markets.
Burger Singh Focus on Non-Metro Markets
While many Quick Service Restaurant (QSR) brands have focused on metro cities, Burger Singh recognized the potential of smaller cities early on. This strategy has paid off, with 70% of the company’s revenue now coming from non-metro locations. The brand’s success in these cities is driven by its optimized, cost-effective franchise model, making it profitable even in smaller markets.
To encourage more entrepreneurs to join its growth journey, Burger Singh is offering a limited-time franchise opportunity at an entry cost of Rs 29 lakhs, valid until March 31. This initiative aims to make QSR franchising more accessible, especially in Tier 2 and 3 markets.
According to Burger Singh’s Founder and CEO Kabir Jeet Singh, “We recognized the untapped potential of emerging cities early on and designed a QSR model that thrives in these markets. By staying ahead of shifting consumption trends, optimizing operations, and making franchising more accessible, we’re not just expanding—we’re leading the non-metro QSR revolution in India.”
Innovation with Smart Expansion
Burger Singh’s expansion is backed by a robust operational strategy that includes:
- Optimized Franchise Model – Lower entry cost and higher returns.
- Cost-Efficient Store Formats – Smaller stores with lower overhead costs.
- Centralized Procurement and Distribution – Ensuring streamlined operations and reduced waste.
- Tech-Driven Demand Forecasting – Smarter inventory management to minimize losses.
- Desi Menu with Global Appeal – Offering unique flavors that combine local taste with global excitement.
Shifting to Tier 2 & Tier 3 Cities
India’s Tier 2 and 3 cities are driving the next wave of middle-class growth, with rising disposable incomes and evolving consumer preferences. Burger Singh’s strategy aligns with these trends, positioning the brand as a leader in these emerging markets.
Burger Singh’s success is gaining attention on a larger scale. The brand is featured in Jio Hotstar’s ‘Brands of Tomorrow,’ a docu-series that highlights some of India’s most innovative and impactful companies. This recognition reinforces Burger Singh’s position as a key player in the QSR sector.
Know About Burger Singh
Since opening its first outlet in Gurugram in 2014, Burger Singh has grown rapidly, with a presence in 75+ cities across India, including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, and more. The brand also expanded internationally, with three outlets and a food truck in London. Recently, Burger Singh achieved a valuation of Rs 430 crores after its pre-Series B funding round.
With its bold expansion plans and innovative approach, Burger Singh is set to lead the next phase of QSR growth in India’s smaller cities.
