The demand for baby care products is on the rise in India’s Tier 2 and 3 cities, driven by evolving lifestyles and the increasing prevalence of nuclear families. Financial Express reports that greater awareness about child wellness and development is also prompting parents to opt for premium childcare products.
Data from Unicommerce highlights a significant surge in demand for items such as bodysuits, feeding spoons, diapers, pants, tops, and vests. Marketplaces have witnessed a robust 34% year-on-year growth in order volumes, while brand websites experienced a 21% increase during FY24. This underscores the growing role of online platforms in meeting consumer needs in smaller cities.
Kapil Makhija, MD and CEO of Unicommerce, sees this trend as a substantial opportunity for both traditional and new-age brands to penetrate these expanding markets. With increasing parental consciousness about child wellness, the demand for premium and specialized baby care products is expected to continue its upward trajectory.
Sustainability is also becoming pivotal in this shift. Brands are responding by offering eco-friendly and organic products to cater to environmentally conscious consumers. This aligns with global trends towards sustainability and reflects changing consumer preferences in India’s smaller cities.
Overall, the boom in baby care products in Tier 2 and 3 cities is fueled by shifting lifestyles, the rise of nuclear families, and heightened awareness about child development and wellness. For brands, this presents a burgeoning market with substantial opportunities for growth and innovation.
