Prega News, a trusted name in pregnancy detection from Mankind Pharma, has selected FCB Kinnect as its official creative agency. After a competitive selection process, the agency will now manage all aspects of brand communication, including creative campaigns, digital marketing, influencer collaborations, content production, and SEO. This partnership aims to strengthen Prega News’ presence in the market and enhance its connection with consumers.
Prega News is known for its accurate and easy-to-use pregnancy test kits, making it a preferred choice for millions of women across India. Over the years, the brand has set industry standards by providing quick and reliable results, helping women make informed decisions about their pregnancy journey. As Prega News expands its range of expert pregnancy care solutions, it is focusing on innovative marketing strategies to maintain its leadership position in the industry.
FCB Kinnect to Lead Brand Strategy
FCB Kinnect, in collaboration with its sister agency FCB/SIX India, will develop creative, culturally relevant, and idea-driven campaigns to boost brand engagement. The agency’s expertise in full-funnel marketing will help Prega News build a stronger relationship with its audience by delivering impactful messages that resonate with women at different stages of pregnancy.
Joy Chatterjee, Vice President of Sales & Marketing at Mankind Pharma’s Consumer Business Unit, expressed enthusiasm about the partnership. He highlighted that Prega News is the No. 1 brand in the pregnancy detection category and aims to enhance its brand reach with FCB Kinnect’s expertise in both traditional and digital marketing. The agency’s strategic and creative approach will help Prega News craft consumer-centric campaigns that deepen its connection with women while reinforcing its position as a leader in pregnancy care solutions.
Reach Through Innovative Campaigns
The partnership will focus on strengthening Prega News’ presence across multiple platforms, ensuring that women receive the right information and support during their pregnancy journey. Through a mix of digital storytelling, influencer collaborations, and data-driven marketing, FCB Kinnect will work towards enhancing the brand’s visibility and engagement.
With this collaboration, Prega News is set to reach even greater heights by combining innovation with effective brand communication. As the brand continues to evolve, this partnership will play a key role in ensuring that millions of women across India receive the best pregnancy care solutions through impactful marketing strategies.
