Gritzo, a brand under HealthKart that focuses on kids’ health, has introduced its new campaign called ‘Nahi Chalega’. This digital initiative aims to challenge traditional beliefs in kids’ health food drinks (HFD) and promote the idea of personalised nutrition with Gritzo’s SuperMilk range. The campaign’s core message encourages parents to move beyond the one-size-fits-all approach and consider nutrition tailored to their child’s specific needs.
Gritzo kids campaign features a catchy and light-hearted ad that uses humor to deliver its message. The ad follows a mother singing a jingle, pointing out funny situations where siblings try to wear clothes and accessories that don’t fit. This highlights Gritzo’s main idea: each child has different needs, and the standard solutions ‘Nahi Chalega’ (won’t work).
Gritzo’s SuperMilk is specially designed with various formulas that cater to children based on their age, gender, and health goals, helping parents make informed choices for their child’s unique nutritional needs.
Commitment to Better Nutrition
According to Sushant Kotian, AVP and Brand Head at Gritzo, the Indian HFD market is valued at around Rs. 12,000 crore, with many brands offering the same formula for all children. Gritzo is stepping up to change that trend. “Every child is different, and so are their nutritional requirements. The ‘Nahi Chalega’ campaign underlines our belief in the importance of personalised nutrition for children’s growth,” Kotian said.
Gritzo SuperMilk stands out as one of the first health drinks that provide custom nutrition for kids. It offers twice the protein compared to other popular kids’ drinks, addressing the significant protein gap seen in many Indian children’s diets.
Gritzo’s products are also made without refined sugar, preservatives, artificial flavors, colors, gluten, or maltodextrin, which are common in other health drinks but can be unhealthy in the long term. Each SuperMilk variant is packed with 21 essential vitamins and minerals, including calcium, Vitamin D3, zinc, and colostrum. The ingredients are adjusted to help meet specific health goals like improving height, weight, or overall growth.
Through its ‘Nahi Chalega’ campaign, Gritzo is sending a powerful message: generic nutrition isn’t enough. By choosing Gritzo’s personalised SuperMilk, parents can ensure their children get the right nutrients tailored to their unique growth and development needs.
