CarDekho Group, a prominent player in the autotech industry, has recently introduced a new online platform named TractorsDekho, signaling its foray into the commercial and agricultural vehicle sector. This strategic move by CarDekho Group reflects its commitment to diversifying its portfolio and addressing the specific needs of the farming community.
TractorsDekho has been designed with the primary objective of simplifying the complex decision-making process associated with farm equipment, particularly tractors, for farmers across India. With agriculture being a crucial sector in the country, TractorsDekho aims to empower farmers by providing them with comprehensive information and resources to make informed choices about tractor purchases.
Mayank Jain, CEO of New Auto at CarDekho Group, highlights the significance of TractorsDekho in assisting farmers with their research efforts and enabling them to select the most suitable tractors for their agricultural needs. By leveraging CarDekho Group’s extensive network and expertise in the automotive industry, TractorsDekho aims to streamline the tractor research process and enhance the overall farming experience.
TractorsDekho serves as a centralized platform that facilitates seamless connectivity among farmers, tractor buyers, sellers, dealers, and service centers. Through its user-friendly interface and robust features, the platform offers detailed information, expert advice, and insights into various aspects of the tractor industry, enabling users to make well-informed decisions.
Founded in 2008, CarDekho Group has emerged as a leader in the autotech sector, boasting approximately 60 million monthly active users and a valuation of $1.2 billion. The company’s diverse portfolio spans across sectors such as insurtech, fintech, and shared mobility, catering to the evolving needs of consumers in the digital age.
Supported by prominent investors like Sequoia and Ratan Tata Trust, CarDekho Group remains committed to innovation and expansion. The launch of TractorsDekho marks another milestone in the company’s journey towards serving diverse consumer segments and contributing to the advancement of India’s agricultural sector.
As TractorsDekho embarks on its mission to revolutionize the agricultural vehicle domain, it underscores CarDekho Group’s unwavering dedication to driving positive change and fostering growth in key sectors of the economy. Through initiatives like TractorsDekho, CarDekho Group aims to empower farmers, promote sustainability, and drive innovation in the agricultural ecosystem.
