Decathlon, a France-based sporting goods retailer, has partnered with Blinkit, owned by Zomato, to provide 10-minute delivery of its products. This partnership aims to make sports equipment, gym gear, winter essentials, yoga items, travel bags, and apparel available quickly to customers in multiple cities across India.
CEO Albinder Dhindsa Announces News
Blinkit CEO Albinder Dhindsa shared the announcement on X (formerly Twitter). “Customers can now get sports and gym equipment, winter essentials, yoga needs, travel bags, and apparel for men and women — all delivered in 10 minutes,” he said.
Dhindsa emphasized that this service is not limited to major cities but is available in smaller towns like Bareilly, Roorkee, and Bhopal, ensuring wider accessibility.
Cities Offering the Service
Blinkit’s delivery network covers a vast range of cities, including Delhi, Mumbai, Bengaluru, Kolkata, Lucknow, Hyderabad, Chennai, Jaipur, Pune, Ahmedabad, Kochi, Goa, and more. Smaller cities like Amritsar, Dehradun, Kanpur, and Jodhpur are also part of this service, making fast delivery of Decathlon products accessible to a broader audience.
This is not Decathlon’s first move into super-fast delivery. In September 2024, the company partnered with Zepto, a quick-commerce platform led by Aadit Palicha, to offer 10-minute delivery of sports goods and other items.
By collaborating with multiple platforms, Decathlon is making sports and fitness products more convenient for customers, ensuring that even those in smaller towns can enjoy quick access to essential items.
Convenience at Its Best
The partnership highlights the growing popularity of quick-commerce services in India. With Decathlon’s strong presence in the sports goods market and Blinkit’s extensive delivery network, this collaboration aims to redefine convenience in shopping for sports and fitness gear.
With the Blinkit and Decathlon partnership, customers can now enjoy the convenience of receiving Decathlon’s high-quality products within minutes, whether they’re preparing for a workout, planning a trip, or shopping for winter essentials. The partnership sets a new benchmark for fast delivery services in India.
