PepsiCo, the global beverage and snacks giant, is reportedly in the final stages of acquiring Poppi, a rising brand in the healthy soda market. The deal, valued at over $1.5 billion, is expected to be announced soon, marking another major step in PepsiCo’s strategy to expand its portfolio with healthier and premium beverage options. While the agreement is in an advanced stage, reports indicate that there could still be potential delays before finalization.
Poppi: Rise in Healthy Soda Market
Poppi has gained popularity in recent years for its gut-friendly sodas, which contain prebiotics and natural ingredients. Unlike traditional sodas, Poppi’s beverages are designed to support digestive health while providing a refreshing taste with less sugar. The brand has successfully positioned itself as a leading player in the growing functional beverage industry, appealing to health-conscious consumers looking for better-for-you alternatives.
Founded in 2016 by Allison and Stephen Ellsworth, Poppi first gained public attention on Shark Tank, where it secured investment and quickly expanded its presence in major retail stores across the United States. The brand’s focus on low-calorie, low-sugar sodas infused with apple cider vinegar has helped it build a strong consumer base, making it an attractive acquisition target for major beverage companies.
PepsiCo: Strategic Expansion in Beverages
PepsiCo has been actively shifting towards healthier drink options, recognizing the growing demand for functional and natural beverages. The company has already made several moves in this space, including launching Bubly, a sparkling water brand, and acquiring SodaStream, which promotes customized, at-home soda making.
By adding Poppi to its portfolio, PepsiCo aims to strengthen its position in the rapidly growing health-conscious beverage segment. With consumers increasingly moving away from traditional sodas due to concerns over sugar content and artificial ingredients, PepsiCo sees an opportunity to capture the premium soda market with Poppi’s innovative product line.
Recent Developments and PepsiCo Vision
If finalized, this acquisition would mark one of PepsiCo’s largest beverage deals in recent years. The company has been actively pursuing brands that align with its long-term strategy of health and wellness-focused products.
In recent years, PepsiCo has also expanded its snack and beverage offerings to include more plant-based, organic, and low-sugar options. CEO Ramon Laguarta has emphasized the importance of sustainable growth and meeting consumer preferences in a rapidly evolving market.
As the health and wellness trend continues to grow, major beverage companies are investing in brands that cater to changing consumer habits. If the Poppi deal moves forward, it could signal a larger industry shift where traditional soda giants embrace functional drinks with health benefits to stay competitive.
While PepsiCo has not officially confirmed the acquisition, sources suggest that an announcement could come as early as next week. Whether or not this deal finalizes, it highlights the company’s commitment to expanding into new beverage categories and delivering better choices for consumers worldwide.
