Haldiram Snacks Food Pvt. Ltd. has appointed Annu Gupta as Chief Executive Officer – International Business, as the company looks to accelerate its global expansion plans. The leadership move comes at a time when Indian food brands are increasing their focus on overseas markets.
In his new role, Gupta will oversee international operations and guide the company’s efforts to strengthen its presence across key global regions. The focus is expected to remain on expanding distribution, strengthening manufacturing capabilities outside India and building a stronger global brand identity.
Haldiram, which has an 80-year legacy in the snacks and packaged food segment, has built strong brand recall among Indian consumers and the diaspora. With growing demand for Indian snacks and ready-to-eat products globally, the company is now working to expand beyond traditional export markets.
Gupta brings extensive experience in the fast-moving consumer goods sector. Prior to this appointment, he spent more than a decade at Britannia Industries Limited, where he led the international business division.
Global Experience
During his tenure at Britannia, Gupta oversaw operations across more than 80 markets, including regions in the Middle East, Africa, North America, Europe, Asia and Oceania. His responsibilities covered sales, marketing, supply chain and global manufacturing operations.
He was involved in strengthening distribution networks and scaling manufacturing facilities in emerging markets. The strategy focused on building localised operations and tailoring products to suit regional consumer preferences rather than depending only on diaspora demand.
Industry observers note that such localisation strategies are increasingly important for Indian FMCG brands aiming to compete with established international players. Gupta’s previous role also included introducing new products and entering new geographies to drive revenue growth.
Earlier in his career, he handled leadership positions in international sales and marketing, with exposure to African and Middle Eastern markets. His experience includes building regional distribution systems and expanding market penetration in competitive environments.
Expansion Focus
At Haldiram, Gupta is expected to work on deepening the company’s international footprint and strengthening its manufacturing and operational capabilities abroad. The company has been steadily expanding its export presence and exploring opportunities for local production in select overseas markets.
The appointment is seen as part of Haldiram’s broader strategy to position itself as a global Indian food brand. As demand for packaged snacks and ethnic foods rises internationally, Indian FMCG companies are investing in leadership talent with proven global experience.
While the company has not announced specific market targets, the move signals an intention to scale operations systematically and strengthen brand positioning across regions. The focus is likely to remain on sustainable growth and operational efficiency.
With Annu Gupta taking charge of the international business, Haldiram is expected to intensify its efforts to expand distribution, optimise supply chains and enhance product offerings for diverse consumer segments worldwide.
