Bisleri International’s premium brand Bisleri Vedica has been named the Hydration Partner for Lollapalooza India 2026. This continues the brand’s association with the festival for the fourth year in a row, starting from the event’s first edition in India.
The partnership is expected to focus on providing drinking water access at the venue, where hydration is considered important during large-scale live music gatherings. Bisleri Vedica will be present on-ground through multiple touchpoints across the festival zones.
As part of the tie-up, Vedica-branded water selling carts are planned to be placed at key locations inside the venue. The brand’s helium balloon activity is also expected to return, with balloons being handed out free of cost to festival attendees.
Bisleri will also set up free hydration stations to ensure uninterrupted access to safe drinking water during the event. The hydration measures are aimed at supporting crowd comfort as the festival draws large numbers of visitors.
On-ground Support Grows
Along with hydration services, sustainability activities are also being continued at the festival under the #LollaForChange initiative. Bisleri’s Bottles for Change programme is expected to be used to support waste management and recycling efforts during the event.
According to details shared, the sustainability set-up will include recycled benches, plastic collection points, and on-ground recycling support. These efforts are intended to encourage responsible consumption and improve waste handling across the festival venue.
BookMyShow, which runs the festival in India, said easy access to drinking water has remained a priority since the first edition. Samradha Tibrewala, Head – Partnerships and Revenue, BookMyShow, said hydration is treated as a key part of the fan experience as the festival grows in scale.
The company also indicated that long-term partners are being relied upon to deliver drinking water access smoothly and responsibly during the event, especially with higher footfall and longer festival hours.
Festival Tie-up Continues
Bisleri International said its roles at the festival are split across different parts of the experience. Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said hydration, plastic collection, and premium brand presence are being handled through separate but connected initiatives.
It was stated that Bisleri focuses on water availability at scale, while Bottles for Change supports plastic waste management. Bisleri Vedica is positioned as the premium-facing brand engagement element at the venue.
The partnership is also being described as a culture-led collaboration, where brand visibility is built through festival-based experiences rather than only product placement. Activities like branded carts and moving helium balloons are expected to add to audience engagement.
With the 2026 edition, Bisleri Vedica’s continued association with Lollapalooza India is being seen as a repeat sponsorship arrangement that combines event utility, marketing presence, and sustainability messaging in one format.
Focus Stays on Access
Large music festivals in India often require structured planning for water access, crowd movement, and waste management. In this context, hydration partnerships are generally used to ensure visitors have multiple options for drinking water without long queues or shortages.
The organisers have not shared additional details on changes in the hydration set-up for 2026. No information has been announced yet on pricing, festival capacity, or the number of hydration points planned.
However, the latest announcement indicates that the same core elements—water availability, on-ground activations, and recycling support—are being carried forward into the next edition.
The partnership is expected to remain active throughout the festival days, with Bisleri Vedica and Bisleri teams managing the hydration and sustainability operations on-site in India.
