AstroTalk’s ecommerce arm, AstroTalk Store, has reported revenue of more than Rs 140 crore in the financial year ended March 2025, according to media reports. The vertical has also crossed an annualised run rate of Rs 200 crore within a year of its launch, reflecting rapid scale-up in a short period.
The online store was launched in November 2024 as an extension of AstroTalk’s broader astrology and spiritual services platform. It was initially set up with an internal investment of around Rs 30 lakh to test demand for a trust-led spiritual commerce model focused on verified products.
Following early traction and steady order volumes, the company increased its internal funding by about Rs 40 crore. This capital was used to expand product inventory, improve supply chains and add more categories linked to astrology and religious practices.
During FY25, the store processed over 1.6 million customer orders. It currently lists more than 300 stock-keeping units across categories such as rudrakshas, gemstones, bracelets, idols and other ritual-related items, according to people familiar with the business.
Ecommerce Growth Focus
The company aims to address what it sees as a fragmented and unorganised market for spiritual and astrology-led products in India. Many such items are traditionally sold through small local sellers, with limited standardisation or verification around sourcing and quality.
AstroTalk Store positions itself as a curated marketplace, where products are verified and aligned with astrological guidance offered on the parent platform. The company reports a repeat purchase rate of about 24 per cent, suggesting a base of returning customers.
Demand is also coming increasingly from smaller cities. Nearly half of future sales are expected to be driven by Tier II and Tier III markets, where interest in astrology and religious practices remains strong but access to organised online options has been limited.
Looking ahead, the company plans to add around 500 new products by FY27. It is targeting an annualised run rate of Rs 400–500 crore from the ecommerce vertical over the same period, indicating continued investment and expansion in this segment.
At the group level, AstroTalk’s overall revenue rose to Rs 1,176 crore in FY25, up from Rs 651 crore in the previous year. Media reports also suggest that the company is in discussions to raise $50–100 million at a unicorn valuation and has started early preparations for an initial public offering in the coming months.
The performance of AstroTalk Store highlights how niche, trust-based ecommerce models are finding scale in India when combined with large digital user bases. As consumer spending on spiritual and wellness products grows, organised players are increasingly looking to bring structure and transparency to traditionally informal markets.
