Chennai-based wealthtech startup AssetPlus has raised Rs 175 crore, or about $19.5 million, in a growth funding round led by Nexus Venture Partners. Existing investors Eight Roads Ventures and Rainmatter Fund also participated, along with InCred Group founder Bhupinder Singh, according to media reports citing the company.
The fresh capital is expected to support technology upgrades, product expansion and scaling of AssetPlus’ distributor-led assisted wealth management model. The company has said it plans to strengthen its core platform while preparing to introduce new offerings over the coming months.
AssetPlus plans to launch Portfolio Management Services and enable global investment options through Gujarat International Finance Tec-City. These additions are aimed at meeting rising demand from Indian investors seeking diversified products beyond domestic mutual funds.
Founded in 2016, AssetPlus operates a B2B2C platform that helps mutual fund distributors manage client onboarding, transactions, compliance and portfolio servicing. The company positions itself as a technology partner for advisors rather than a direct-to-consumer investing app.
About Platform
The platform currently supports more than 18,000 mutual fund distributors across India. Through this network, AssetPlus manages assets worth over Rs 7,250 crore and oversees a systematic investment plan book exceeding Rs 100 crore in monthly inflows.
The company serves more than 150,000 retail investors nationwide. Typical client portfolios range between Rs 5 lakh and Rs 2 crore, reflecting a focus on mass affluent and emerging affluent households rather than very small-ticket investors.
According to the company, average monthly SIP contributions on the platform are in the range of Rs 10,000 to Rs 12,000. This profile aligns with a broader trend of advice-led investing, particularly as market volatility and product complexity increase.
AssetPlus has gradually expanded beyond mutual funds into insurance, fixed deposits and retirement-oriented solutions. The aim has been to provide distributors with a wider set of tools to serve clients across different life stages and financial goals.
Future Outlook
Company leadership has indicated that demand for assisted investing is rising as many retail investors look for guidance instead of relying only on do-it-yourself platforms. This trend is seen as especially strong during periods of market uncertainty.
On the technology side, AssetPlus plans to introduce artificial intelligence-based enhancements to improve advisor workflows, risk assessment and client engagement. These tools are intended to support advisors in decision-making rather than replace human advice.
Financial data from Tracxn shows that AssetPlus reported revenue of Rs 33.9 crore for the year ended March 2025, along with a net loss of about Rs 21 crore. Like many growth-stage fintech firms, the company is currently prioritising scale and platform development.
AssetPlus has stated that it is targeting profitability within the next two years. Over the longer term, the company has set an ambitious goal of reaching 100 million Indian households by 2047, aligning with expectations of deeper financialisation in India.
Investors have described AssetPlus as building long-term infrastructure for assisted wealth management. With continued funding and product expansion, the company is positioning itself to play a larger role in India’s evolving financial advisory ecosystem.
