Chartered Accountant, finance creator, and entrepreneur Shreya Jaiswal, better known as The Unconventional CA, has launched her new venture Fawkes Solutions. Unlike traditional agencies that chase corporate contracts, Fawkes is designed as a consulting-first social media agency built to support founders and startups.
The company’s mission is clear: to help founders transform their vision into lasting brands. Instead of short-term marketing bursts, the agency emphasises creating a continuous journey of growth, momentum, and brand identity that sustains over time.
Traditional Agencies
Most marketing firms focus on large corporations with big budgets. Fawkes Solutions, however, turns its attention to early-stage companies and young founders who often lack in-house teams or financial muscle to hire large agencies. It provides end-to-end support covering branding strategy, social media growth, influencer collaborations, and campaign design.
This unique positioning allows Fawkes to help startups grow without putting financial strain on them. By working as a strategic partner rather than a vendor, the agency becomes a crucial part of their brand journey.
Vision of the Founder
Speaking about her inspiration, Shreya Jaiswal said, “As a CA, I have always admired entrepreneurs, not just for the businesses they build but for who they are as individuals. After years in the influencer and celebrity marketing space, I realised my real passion was in building founder-led brands. That’s why Fawkes was created. At Fawkes, we don’t manage celebrities, we manage founders. They are the real stars of India’s growth story.”
Her blend of financial expertise and creative skills gives her a distinct advantage in brand consulting. By combining business sense with storytelling, Shreya ensures that both the startup’s brand identity and the founder’s personal brand are built in harmony.
Unique Business Model
Positioned as “your CMO without the ESOPs,” Fawkes offers founders access to senior-level brand strategy without the cost or equity dilution of traditional leadership hires. This approach makes high-quality strategic input accessible to startups that may otherwise struggle to afford it.
The agency has already collaborated with names like Arjun Vaidya, Go Zero Ice Creams, StockGro, and Shaili Chopra, shaping their digital presence and strengthening their brand voices in the competitive Indian market.
CA to Startup Founder
The journey of CA Shreya Jaiswal from finance professional to startup founder is a story of transformation. Her career began with financial consulting, but her passion for entrepreneurship and marketing gradually took over. She combined her financial acumen with creative instincts, building a rare skill set that bridges both numbers and narratives.
This shift reflects a growing trend in India where professionals from traditional fields like finance, law, and technology are transitioning into entrepreneurship. By founding Fawkes Solutions, Shreya has not only redefined her own career but has also created a new playbook for how founders can manage their digital journey in a cost-effective, impact-driven way.
Future Outlook
As India’s startup ecosystem continues to expand, agencies like Fawkes are expected to play a crucial role in helping young companies scale smartly. By focusing on founders rather than only the business, the agency is setting a new standard in personalised brand building.
With her sharp understanding of finance and creativity, Shreya Jaiswal’s Fawkes Solutions could well become the go-to agency for startups that want not just visibility, but a sustainable identity in the digital world.
