Actor and performer Rithvikk Dhanjani has stepped into the fashion entrepreneurship space as the co-owner of Hophead, a rising Indian streetwear and lifestyle brand. His involvement marks a new chapter in the brand’s expansion and identity within the country’s fashion market.
The brand’s journey began under the leadership of founder Chirag Khosla, who has spent the past four years shaping Hophead into a homegrown label known for its strong focus on craftsmanship, minimal aesthetics, and premium yet accessible fashion.
With shared ownership now established, the company is seen strengthening its presence across India while building a culture that inspires confidence and personal expression among its consumer base.
Brand Vision Grows
Rithvikk’s partnership with Hophead initially started as a creative collaboration, through a limited-edition capsule collection titled RDX, launched on his birthday last year. The positive response from fans and the industry resulted in the actor deciding to take a deeper stake in the company.
He expressed that Hophead represents a personal journey of self-expression, stating that clothing played a major role in building his own confidence while growing up. The brand is positioned as one that enables consumers to feel seen, comfortable, and authentic in what they wear.
The emphasis on product detailing continues to drive the brand’s strategy — from fabric GSM to stitching quality — ensuring premium feel while maintaining fairness in pricing.
Expanding Product Portfolio
Hophead currently offers a range of streetwear essentials, including caps and athleisure pieces. To grow further, it is now working on introducing a formalwear line tailored for modern Indian consumers who seek versatile yet stylish everyday fashion.
Each new collection is crafted to maintain premium standard, delivering comfort along with contemporary aesthetics. The brand aims to bridge the gap between luxury and affordability while retaining accessibility.
Indian Startups Growth
This move adds Hophead to a wider wave of Indian startup-led lifestyle and fashion brands receiving growing attention for local innovation and homegrown identity. The streetwear segment in India continues to expand as young entrepreneurs and creators build brands rooted in culture, belonging, and self-expression.
The rise of creator-driven ventures is also helping to push domestic labels into mainstream markets, enabling new opportunities for collaborations, digital retail expansion, and brand discovery.
New Marketing Plans
In its upcoming phase, Hophead intends to collaborate with larger creative houses and strengthen its digital strategy, particularly through social commerce and online retail. New partnerships across fashion, entertainment, and cultural storytelling are expected to shape the brand’s expansion and reach.
By combining Rithvikk Dhanjani’s influence with Chirag Khosla’s product-driven approach, Hophead aims to position itself as a prominent youth-oriented brand in India’s evolving fashion landscape.
