Wondrlab’s proprietary commerce-media platform Hector is witnessing rapid global expansion as it continues to power the growth of more than 350 brands across ecommerce, quick commerce and digital retail. The platform, developed within India’s fast-growing mar-tech network, has evolved from an internal product idea into one of the country’s most widely adopted deep-tech marketing platforms within just three years.
Its adoption has been driven by rising demand for AI-enabled commerce-media solutions. The platform now manages over ₹3500 crore in advertising investments for digital-first businesses and large enterprises. Hector has also been recognised as one of Amazon Advertising’s Top 20 Innovation Partners globally, making it the only Indian company to receive this distinction.
Platform Strength Grows
Hector’s technical foundation has been strengthened with global compliance certifications. The platform is now ISO-certified and SOC-compliant, enabling large clients to operate AI-focused commerce-media systems with strict data governance and enhanced security. This compliance framework is especially relevant as Indian and global advertisers increasingly seek transparent, controlled and secure marketing technology ecosystems.
Wondrlab states that this technical rigor plays an important role in attracting enterprise clients, who require scalable and compliant infrastructure to manage their performance-driven marketing activity. The model aims to support brands in achieving measurable outcomes while reducing operational complexity.
International Demand Rises
Wondrlab has expanded Hector into major international markets, including the United States and Japan. The US has emerged as the network’s second major growth centre, supported by market size and faster adoption rates for deep-tech SaaS platforms. Early traction suggests that Hector’s AI-led solutions are aligning with the needs of advertisers seeking scalable commerce-media technology.
Rakesh Hinduja, co-founder of Wondrlab Network, said the platform’s growth demonstrates that India can build world-class marketing technology capable of driving business outcomes. He noted that Hector’s adoption across markets shows how Indian engineering and product frameworks can compete on a global stage. He added that the company’s platform-first approach continues to shape its international ambitions.
Product Vision Strengthens
According to Meher Patel, founder of Neon and Hector AI, the aim has been to build a next-generation commerce-media platform centred on measurable impact. Platform partnerships with ecommerce and quick-commerce companies such as Amazon, Flipkart, Instamart, Blinkit and Zepto are described as crucial in the platform’s expansion. Patel said that entering markets like the US and Japan marks the early phase of creating a comprehensive global retail and commerce-media ecosystem.
Hector now forms a key component of Wondrlab’s broader marketing transformation ecosystem, which integrates brand-building, performance marketing and AI-led commerce solutions. Over the past year, the network has recorded double-digit growth, expanded its international footprint, and experienced rising demand across retail, FMCG, fintech, mobility and digital-native businesses.
Network Overview
Wondrlab, launched in 2020, aims to build a global marketing and digital transformation network from India. It operates an integrated mar-tech framework offering full-funnel support to brands operating in a fragmented and highly competitive marketplace. The network’s platform-led approach is positioned to address the evolving needs of modern advertisers seeking scale, transparency and measurable commercial outcomes.
