D2C Insider, a community of over 10,000 direct-to-consumer (D2C) founders, has launched a Super Angels Fund aimed at boosting innovative consumer brands. With a total of Rs 25 crore, this operator-led fund will provide financial support and mentorship to early-stage startups.
Purpose of the Fund
The Super Angels Fund is focused on supporting pre-seed and seed-stage D2C startups. In addition to capital, the fund will offer strategic mentorship from experienced operators in the D2C space. This guidance is designed to help startups scale and succeed in the competitive consumer market.
Strong Industry Backing
Over 50 prominent D2C founders are backing the fund, including well-known names like Aneesh Seth (Dr. Seth’s), Vedang Patel (The Souled Store), Soumya Kant (Clovia), Kunal Bahl (Snapdeal), and Vivek Biyani (Broadway). This powerful network of industry leaders is committed to empowering the next generation of consumer-focused entrepreneurs in India.
Elevate Program & Mentorship
The launch of the Super Angels Fund aligns with D2C Insider’s Elevate Program, a 12-week hybrid boot camp designed to provide structured support to emerging startups. The program offers mentorship from 25 industry veterans, including Aditya Sharma (The Souled Store), Karthik Reddy (Blume Ventures), and Gaurav Khatri (Noise), giving participants valuable insights into business growth and scaling.
Abhishek Shah, Founder of D2C Insider, expressed the fund’s broader mission: “Investing in the future of consumer brands means investing in the dreams of passionate entrepreneurs. We are committed to nurturing these disruptors and helping them scale to produce global brands from India over the next decade.”
Investment Strategy
The Super Angels Fund plans to invest in 20-25 early-stage startups, with average cheque sizes of Rs 1 crore. The fund will collaborate with other leading investment funds through its community network, ensuring the startups have ample support. The fund has already closed Rs 10 crore and made nine investments, including startups like Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot, and Snackible.
