Bengaluru-based direct-to-consumer (D2C) fitness brand Boldfit has announced Indian cricketer KL Rahul as their new strategic investor and brand ambassador. This collaboration aims to leverage Rahul’s influence to boost the brand’s market presence.
Partnership Goals
While the financial terms of the deal were not disclosed, the partnership focuses on enhancing Boldfit’s visibility and market reach. KL Rahul expressed his enthusiasm for joining Boldfit, stating, “Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives.”
About Boldfit
Founded in 2018 by Pallava Bihani, Boldfit offers a wide range of fitness products. These include fitness equipment, yoga accessories, dietary supplements, and sportswear. The startup claims to have served over 2.5 million customers. Boldfit has also partnered with IPL teams like Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru to create co-branded fitness accessories and fan apparel.
Bihani shared his excitement about the partnership, saying, “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”
Expansion Plans
Boldfit is currently working on expanding its product range and market reach. The startup plans to introduce new products, expand its footwear and athleisure lines, and establish a stronger presence in the Middle East. Additionally, Boldfit aims to open 100 brick-and-mortar stores across India over the next four years.
Fitness Market Growth
The fitness market in India was valued at $20 million in 2023 and is projected to grow to $32 billion by 2028, at a rate of 27% per year. Boldfit’s strategic moves, including its partnership with KL Rahul, are poised to capitalize on this booming market.
