Vahdam India, a well-known wellness brand specializing in premium teas and spices, has recently announced the appointment of Akanksha Srivastava Byrnes as its Senior Vice President of Marketing. Byrnes will be based in New York, United States, where she will play a crucial role in the company’s upcoming expansion efforts. Her new position will involve leading the charge in brand-building, developing global marketing strategies, and spearheading growth initiatives that align with Vahdam India’s vision for the future.
Byrnes Role in Vahdam India
Akanksha Srivastava Byrnes is stepping into a pivotal role at Vahdam India during an exciting time for the company. As the Senior VP of Marketing, she will be responsible for shaping and implementing strategies that strengthen Vahdam India’s presence on the global stage. Her leadership will be key in driving the brand’s relevance and connection with consumers worldwide, ensuring that Vahdam India continues to grow and thrive in the competitive wellness market.
Before joining Vahdam India, Byrnes built a robust career with over 12 years of experience in the consumer packaged goods (CPG) industry. She has held significant marketing roles at globally recognized companies like MARS, PIM Brands, and Godiva Chocolates. Throughout her career, Byrnes has focused on innovation, brand activation, and performance, gaining a deep understanding of global marketing dynamics. Her experience in these areas has prepared her to take on the complex challenges of expanding a brand like Vahdam India in both US and international markets.
Leadership Comments
Bala Sarda, the Founder and CEO of Vahdam India, expressed confidence in Byrnes’ ability to drive the company’s marketing efforts forward. “As Vahdam India continues to strengthen its position in the global market, Akanksha’s expertise in the US and international markets will be invaluable. She has a proven track record in working with global teams that can adapt to the ever-changing marketing landscape. Akanksha’s leadership will help us connect with consumers and enhance our brand relevance even further.”
Akanksha Srivastava Byrnes also shared her excitement about joining Vahdam India at a time when the global wellness market is booming. “I am honored to join Vahdam India at this pivotal moment in the thriving global wellness market. Our exceptional portfolio of products and loyalty from our customers worldwide provide a robust foundation for growth. I am excited to collaborate with Bala and the talented team to not only expand our reach but also to innovate and excel in delivering wellness solutions.”
Vahdam India’s decision to appoint Akanksha Srivastava Byrnes as Senior VP of Marketing reflects the company’s commitment to global growth and brand enhancement. With her extensive experience in marketing and deep understanding of global markets, Byrnes is well-equipped to lead Vahdam India into its next phase of expansion, particularly in the United States and other key international markets.
