Delhi NCR–based Wonderland Foods, a fast-growing healthy snacking brand, has raised Rs 140 crore in its first institutional funding round. The round was led by Asha Ventures and British International Investments (BII), the UK’s development finance institution and impact investor.
This marks a major milestone for the company as it prepares for its next phase of growth in India’s booming health-focused food sector. The investment signals rising confidence in consumer brands that promote wellness, quality, and sustainability.
Plans for Expansion
With the newly raised capital, Wonderland Foods plans to launch innovative and value-added snack products, expand its distribution network across multiple channels, and strengthen its presence in both urban and semi-urban markets. The company will also focus on building a green processing facility that will help generate more than 1,000 formal jobs, primarily for women.
The brand currently sells its range of dry fruits, nuts, and healthy snack mixes through major modern trade chains and leading online platforms like Amazon, Flipkart, Swiggy Instamart, Blinkit, and Zepto. It already employs close to 1,000 workers, with women forming a majority of its workforce.
Founders Share Vision
Commenting on the milestone, Rakesh Gupta, Founder, and Anubhav Gupta, Managing Director of Wonderland Foods, said the funding comes at a defining time for the company’s growth journey. “At Wonderland, we’ve always believed that quality and trust form the foundation of a strong consumer brand. This investment allows us to scale faster, strengthen our supply chain, and innovate responsibly,” they shared.
They also revealed plans to collaborate with the Government of Uttar Pradesh to set up a Rs 250 crore greenfield nuts and dry fruits processing unit in Greater Noida. This state-of-the-art facility will create employment for over 1,000 women, contributing to both regional development and gender inclusion.
Investors Express Confidence
According to Pramod Bhasin and Vikram Gandhi, Founding Partners at Asha Ventures, Wonderland Foods stands out for its rare mix of strong brand identity, product differentiation, and wide distribution network. “The healthy snacking category is experiencing strong consumer demand, and Wonderland is well-positioned to lead the organised shift from loose, unbranded products to trusted, hygienic options,” they said.
They emphasized that Asha Ventures’ investment reflects its belief in brands that balance scale with sustainability, and expressed optimism about Wonderland’s potential to become a market leader in India’s fast-evolving packaged food segment.
BII Backs Sustainability
Shilpa Kumar, Managing Director and Head of India at British International Investments, shared that the partnership aligns with BII’s broader mission of supporting inclusive and sustainable growth. “We are delighted to back Wonderland Foods as it scales its operations and deepens its impact. The company’s commitment to creating formal jobs for women while building green facilities perfectly reflects BII’s investment philosophy,” she said.
BII’s involvement is also expected to help Wonderland strengthen its environmental, social, and governance (ESG) practices, making it a more resilient and globally competitive Indian brand in the sustainable food manufacturing space.
Wonderland Foods India
Founded with the vision to make healthy snacking accessible and affordable, Wonderland Foods India has built a strong reputation for quality, hygiene, and innovative product design. The company offers a variety of snacks made from nuts, seeds, dried fruits, and natural ingredients, catering to health-conscious consumers across all age groups.
By combining modern processing techniques with transparent sourcing, Wonderland ensures freshness, flavor, and nutritional value in every pack. Its upcoming Greater Noida green facility will further its goal of sustainability, reduce waste, and promote ethical manufacturing practices.
As India’s snacking habits evolve towards healthier alternatives, Wonderland Foods is emerging as one of the key players driving the shift from unbranded to organized, quality-driven products. The brand’s commitment to women empowerment, clean processing, and innovative marketing makes it a standout in India’s new generation of food startups.
