Contemporary home décor and lifestyle company The Artment has raised ₹10 crore in a pre-Series A funding round, signalling growing investor interest in India’s premium home décor market. The round was led by Gurugram-based Inflection Point Ventures (IPV), with the investment routed partly through IPV International under the GIFT City structure.
Other participants in the round included Siyaram Family Office, ESV, Capitar Ventures and additional institutional backers. The company said that the newly secured funds will support growth initiatives as it expands operations across product and digital fronts.
The latest capital infusion follows rising consumer appetite for aesthetically designed, artisanal, and affordable décor products. The Artment said it remains focused on strengthening its data-led design strategy while extending reach into more channels.
The Artment Funding
A major share of the funding will be used to advance Art Lab, the company’s proprietary technology platform that analyses design and consumption behaviour. This data engine is expected to help the brand develop products based on evolving lifestyle and décor patterns.
The startup also plans to increase its presence across new product categories and improve its distribution network both online and offline. These investments are aimed at enhancing scale while maintaining its design-first positioning in India’s growing home improvement market.
Founded in 2019 by Aditya Agarwal and Aanchal Agarwal, the brand combines consumer insights with functional design to make premium décor accessible to urban households. Its product range spans art-inspired lifestyle items that merge contemporary aesthetics with practical use.
Performance and Market Potential
The Artment said it currently operates at an annual recurring revenue (ARR) of around ₹5 crore. It claims to be EBITDA positive and is targeting a milestone ARR of ₹100 crore within the next six months, supported by expansion in product selection and faster go-to-market execution.
Industry representatives believe consumer behaviour has shifted significantly in recent years. Higher home ownership, rising disposable income and lifestyle upgrades have pushed millennials and young families to invest more in personal living spaces and design-led interiors.
With this momentum, online-first brands are increasingly exploring premiumisation and differentiation through innovative designs. This is creating additional room for players adopting technology and data-driven product planning.
Market Interest Grows
Investors say the home décor segment, earlier viewed as discretionary, is now witnessing sustained demand across tier-1 and tier-2 markets. This shift is being driven by more exposure to global trends, curated digital shopping and rising focus on personal expression inside homes.
The company’s leadership said insights from Art Lab will remain central to its strategy as it expands, allowing faster response to style trends and deeper understanding of Indian consumers’ aesthetic preferences. The founders expect stronger brand positioning across multiple lifestyle categories.
Home Décor Startups
The home décor startup ecosystem in India has gained traction with a focus on design, sustainability and affordability. Brands offering custom furniture, artisanal crafts, modern furnishings and décor accessories are tapping into demand from young, digitally engaged homeowners.
Increased online retail adoption is accelerating category growth, enabling new companies to scale quickly through direct-to-consumer channels and tech-enabled supply chains. The segment is projected to expand further as consumers continue to upgrade home environments with contemporary and personalised products.
