PointAI, earlier known as Try ND Buy, has raised ₹47 crore in a Pre-Series A funding round. The investment is led by Yali Capital, along with participation from Lip-Bu Tan of Walden International and Tremis Capital. The company, based in Noida, focuses on Artificial Intelligence and Computer Vision solutions for retail and ecommerce brands.
With this round, PointAI has now secured nearly USD 10 million in total funding till date. The fresh capital will support the company in product innovation, scaling global operations, and upgrading its core technology stack.
Brand Identity Changes
The company has recently rebranded from Try ND Buy to PointAI. The new name represents a stronger alignment with its proprietary parallel AI architecture, designed fully in-house and protected by more than 70 patents worldwide. The leadership said that the new identity emphasizes its transition into a stronger deep-tech business with global ambitions.
The updated brand positioning also aims to highlight the company’s efforts in bridging the gap between online shopping and real-world store experiences by enabling more accurate and instant product try-ons.
Technology Offers Efficiency
PointAI said that its technology makes online shopping more immersive, allowing customers to try products virtually, mix and match items, and even interact with virtual sales experts in real time. Unlike many generative AI solutions that require high resources, PointAI claims its architecture supports fast and cost-efficient media creation.
The company revealed that its platform can render image, video, and 3D output within 1–2 seconds, whereas conventional solutions often require several minutes. PointAI also estimates operational costs to be up to 90 per cent lower than other GenAI-based retail tools available in the market.
Client Portfolio Expands
PointAI works with leading ecommerce and retail industry players. Its client list includes Amazon SPN, Flipkart, and Myntra, and it recently onboarded Rakuten in Japan. The company believes global demand for realistic virtual shopping will continue to rise as more brands adopt AI-driven customer experience tools.
Leadership at PointAI stated that the new funding will play a key role in strengthening partnerships with retailers and expanding into international markets where high-precision digital assets are becoming crucial for commerce platforms.
Support From Investors
Nitin Vats, Founder and CEO of PointAI, said that the investment validates their mission to create fast and accurate simulation-based AI solutions that make online shopping feel like real store interactions. He noted that the company will continue scaling its R&D efforts for the global ecommerce ecosystem.
Investors from Yali Capital and Walden International pointed out that PointAI represents strong scientific development and intellectual property within India’s deep-tech sector. They also acknowledged the company’s potential for rapid business growth as demand for high-performance AI increases globally.
Deep-Tech Startups Rise
The investment in PointAI highlights growing confidence in India’s deep-tech field. More technology-driven companies are focusing on solving real-world retail and enterprise challenges through AI models developed with strong research and patent backing. With market expansion and innovation efforts underway, PointAI aims to capture a bigger share in the simulation-based AI retail space.
