Premium ice cream brand Hocco has raised Rs 115 crore (approximately $13 million) in a fresh funding round led by its long-time investor Sauce.VC, pushing the company’s valuation to Rs 2,000 crore. The investment comes just months after Hocco secured $10 million in Series B funding, also led by Sauce.VC and the Chona Family Office. Previously, in June 2024, the company had closed its Series A round at a Rs 600 crore valuation.
This rapid capital inflow in less than a year highlights the strong investor confidence in Hocco’s disruptive positioning in India’s premium ice cream market.
Hocco Plan for Growth
With the new funds, Hocco plans to aggressively expand its manufacturing capacity, strengthen cold-chain infrastructure, and launch more innovative products. The company aims to reach 3 lakh litres of daily production capacity by summer 2026, a scale that would place it among India’s largest and most technologically advanced ice cream producers.
Hocco is also looking beyond domestic borders, with plans to enter select global markets while increasing its presence across major retail outlets, quick-commerce platforms, and travel-linked distribution channels.
Innovation Drives Demand
Founded in 2022 by the Chona family, known for their legacy in the dairy and food business, Hocco has already launched over 150 SKUs. The brand has gained popularity for its creative formats such as BIX (a cake sandwich) and Oh-Cone, featuring a chocolate-coated ball on top of a cone.
In June 2024, the company expanded its Huber & Holly brand from parlour-exclusive offerings to packaged retail, with indulgent flavours like Salted Caramel Popcorn, Pondicherry Vanilla, and Sicilian Pistachio. This transition has helped Hocco cater to consumers looking for luxury-in-a-tub experiences at home.
Leadership Speaks on Vision
Ankit Chona, Managing Director of Hocco, shared his excitement about the funding round, saying, “This investment allows us to move faster toward our vision of making high-quality ice cream that turns everyday moments into something special. Sauce.VC has believed in us since day one, and their continued support strengthens our commitment to scale across India and beyond.”
Backing this sentiment, Manu Chandra, Founder and Managing Partner of Sauce.VC, added, “Ankit and his team bring deep category expertise and bold ambition. Their goal is to make Hocco India’s most loved ice cream brand, and we’re thrilled to continue supporting them from day zero.”
Hocco Ice Cream
Hocco positions itself not just as an ice cream company but as a premium dessert experience brand. With its focus on clean ingredients, rich textures, and eye-catching packaging, it appeals strongly to Gen Z, young professionals, and families seeking indulgence with authenticity.
The company’s multi-channel distribution strategy—spanning retail stores, online delivery apps, airports, and travel lounges—has helped it gain rapid visibility. By combining traditional dairy craftsmanship with modern branding, Hocco is steadily building a national identity similar to legacy favourites like Amul and Kwality, but with a luxury twist.
With consumer demand for premium packaged desserts rising across urban India, Hocco is well-positioned to dominate the segment. If the company successfully scales to its projected capacity by 2026, it could emerge as India’s next big FMCG success story—one scoop at a time.
