Mumbai-based home and lifestyle brand Haus & Kinder has raised USD 3.3 million (around ₹30 crore) in a new funding round led by Sauce VC. The round also saw participation from several prominent angel investors, including Yogesh Kabra, founder of XYXX, Sangeet Agrawal, Navin Parwal, and members of the Chona Family.
The latest funding follows the brand’s earlier round of USD 3.96 million from Dev Patel and other investors. With the new capital, Haus & Kinder plans to strengthen its position in quick commerce while expanding its reach across major online marketplaces.
Founded in 2018 by Saket Dhankar and Kanupriya Anand, the company has established itself as a digitally native brand catering to urban consumers seeking quality and affordability in home décor and baby essentials.
Haus & Kinder Presence
Haus & Kinder offers a wide range of products across home and baby categories, including bed sheets, cushion covers, curtains, blankets, swaddles, and feeding pillows. Its collections are known for using high-quality cotton and minimal, contemporary designs targeted primarily at millennial mothers who value both comfort and style.
The brand sells its products through multiple channels, including its official website, leading e-commerce platforms like Amazon and Flipkart, and has also made a foray into quick commerce delivery networks. The company’s strategy focuses on combining product quality with design-led innovation to differentiate itself in India’s increasingly competitive lifestyle market.
Industry experts note that the quick commerce segment is becoming an essential growth driver for home and lifestyle brands, as consumers increasingly seek faster delivery and convenience for everyday essentials.
Strengthening Market Position
According to the founders, Haus & Kinder aims to use the fresh funds to enhance inventory capabilities, improve supply-chain efficiency, and build a stronger brand presence across online channels. The investment from Sauce VC, known for backing digital-first consumer brands, is expected to provide strategic support in scaling operations and accelerating new product development.
Founded with a focus on “everyday luxury,” Haus & Kinder’s product philosophy centres on affordability without compromising design or material standards. The brand’s growth reflects the broader consumer shift toward online-first shopping and home décor personalisation.
The Indian home and lifestyle market continues to attract investor interest due to its strong growth potential, driven by rising disposable incomes and the surge in digital consumption.
Lifestyle Startups
India’s lifestyle startup ecosystem has seen rapid expansion in recent years, with brands like Nestasia, 10Club, Homecentre, IKEA, and Westside competing in the modern home décor segment. These players are redefining how Indian consumers approach home aesthetics and functionality.
Haus & Kinder’s continued growth highlights the momentum in the direct-to-consumer lifestyle segment, as startups leverage design innovation and technology to reach digitally savvy urban households. Industry analysts believe that the combination of data-driven product design and multi-channel retail strategies will define the next phase of growth for this sector.
