Premium haircare startup &Done has raised ₹6.5 crore in a pre-seed funding round led by early-stage venture capital fund All In Capital. The round also saw participation from M.G. Investments and multiple angel investors. The funds will be used to grow the team, strengthen product development, and expand market presence across India.

Founded in 2025 by entrepreneurs Saumya Yadav and Atit Jain, &Done aims to redefine professional haircare in India by developing formulations tailored for Indian hair types and weather conditions. Yadav, an IIT Delhi and Stanford GSB alumnus, previously co-founded edtech startup Udayy, while Jain, a BITS Pilani graduate, co-founded Pluss and Bulbul—both of which were acquired by Netmeds and Good Glam Group respectively.

The startup has built a hybrid business model combining salon partnerships with a direct-to-consumer (D2C) approach. Since launch, it has collaborated with over 1,500 stylists across 300 premium salons in major cities, offering salon-grade products alongside an at-home care line that includes shampoos and conditioners.

Expanding Salon Partnerships

&Done’s strategy focuses on the professional salon network to establish credibility among stylists and consumers. The brand’s products are formulated to address hair exposed to heat, pollution, and chemical treatments—common challenges in Indian cities. According to the founders, the brand’s emphasis is on creating visible repair results from the first use through science-backed ingredients.

All In Capital’s Co-founder Aditya Singh said that the Indian beauty market, especially haircare, has been traditionally difficult to penetrate due to consumers’ quick rejection of ineffective products. However, he noted that &Done’s product performance and consumer insight make it a strong contender to lead India’s premium haircare space. Singh added that the rising demand for artisanal and high-performance beauty products signals a shift toward quality-driven consumption in India.

Co-founder Saumya Yadav stated that the brand’s mission is to create India’s first high-performance, professional haircare line built specifically for local hair textures and climate. She emphasised that Indian salons have long relied on imported brands despite differing hair needs, and &Done aims to close that gap with results-oriented solutions developed for Indian consumers.

Market Opportunity Grows

India’s haircare market is valued at around $3.8 billion in 2024 and is projected to reach $6 billion by 2030, driven by rising disposable incomes and the trend toward premiumisation. Within this, the professional salon segment alone is estimated at ₹2,500–₹3,500 crore, supported by a larger beauty services market exceeding $10 billion.

Urban consumers, especially in metro areas, visit salons every few weeks for haircuts and treatments, with high-value services such as keratin and smoothing procedures ranging from ₹8,000 to ₹15,000. This regular engagement offers &Done a steady entry point into both salon sales and D2C retail. The company plans to launch new products targeting diverse hair types and expand internationally within three years.

Wellness Startups

India’s wellness and beauty startup ecosystem is witnessing increased investor interest as consumers seek science-based, premium-grade self-care products. Startups such as &Done are part of a growing wave of homegrown beauty and personal care brands aiming to compete with international players by focusing on performance, transparency, and local relevance. Industry experts suggest that the segment will continue to grow rapidly as consumers move toward sustainable, effective, and personalised wellness products.