Tuco Kids, a clean-label personal care brand for children aged 3–13, has raised $4 million in a Series A funding round. The funding is led by RTP Global, supported by returning backers Fireside Ventures, Whiteboard Capital, and MG Investments. The investment will fuel brand building, product innovation, and expansion across both online and offline channels
Founders Speak Out
Co-founders Aishvarya Murali and Chanakya Gupta stressed the brand’s mission, saying, “Kids deserve the truth about what goes on their skin.” They highlighted Tuco’s commitment to transparency and products tailored to children’s unique skin needs, and welcomed RTP Global as partners to scale their reach across India.
Tuco Kids says it has grown tenfold in the past year, serving over 2 lakh parents nationwide. In early 2025, they appointed Chanakya Gupta, a veteran from Flipkart and Curefit, as co-founder to propel operational growth.
What is Tuco Kids
Founded in 2023 by Aishvarya Murali (formerly of Unilever, Ola, ZestMoney, Furlenco), Tuco Kids offers a wide range of personal care products—soaps, lotions, creams, sunscreens, deodorants, kajal, mosquito repellent, and even kids’ makeup and gift packs—all fully packaged in 100% reclaimed ocean and landfill plastic. The brand sells via its D2C site and major platforms such as Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto, and Instamart.
Earlier in 2025, Tuco launched its clever “Chief Beauty Investigator” campaign, empowering kids to uncover and question harmful ingredients in mainstream products. In the videos, children with magnifying glasses “investigate” and expose toxins—reinforcing Tuco’s ethos of ingredient transparency and safety. This campaign underscored Tuco’s growing influence among parents who value safety and authenticity.
Investor Confidence
RTP Global’s Pavitra Gupta praised Tuco for unlocking an underserved kids’ segment with solid product innovation and strong consumer insights, emphasizing that Aishvarya and Chanakya are well-positioned to lead long-term category growth. Fireside Ventures’ Adarsh Menon echoed this optimism, calling Tuco one of the earliest success stories from their early-stage investment program.
Tuco Kids is part of a broader wave of Indian startups in the sustainable, kid-centric D2C space. In the past year alone, several early-stage companies in wellness, FMCG, and eco-friendly products have closed significant rounds, pointing to investor appetite and consumer demand for responsible, trust-based brands.
Looking Ahead
With backing of $4 million, Tuco Kids is poised to deepen its brand presence and introduce new, age-appropriate personal care products. The goal is to become a trusted companion for families who value transparency, safety, and sustainability in every product their children use.
