Toy marketplace Snooplay has secured Rs 8 crore in a pre-Series A1 funding round led by Pravek Family Office, alongside support from strategic angel investors. The Noida-based company had previously raised USD 535,000 in a seed round.
The funds will be used to launch two proprietary technology products aimed at transforming how toys are discovered, purchased, and reused in India. The platform uses artificial intelligence, data, and user insights to offer a smarter way for parents, collectors, and gift buyers to engage with toys.
Early-stage Funding
Founded in 2019 by Aanchal Mahajan and Brij Raj Singh, Snooplay combines toy discovery, purchase, and buyback on one platform. Its Toy Intelligence Database maps toys to developmental skills, moods, and learning goals, providing personalised recommendations.
Snooplay currently lists over 35,000 toys from more than 600 brands. The company plans to grow its buyback programme with NGO partnerships, expand private label products, and enhance technology, logistics, and retail presence across both online and offline channels.
Heizen Secures Pre-Seed Round
AI-native software startup Heizen has raised USD 500K in pre-seed funding from Titan Capital, with participation from angel investors Varun Alagh and Abhishek Goyal. The startup plans to use the capital to expand its engineering team in India and boost customer acquisition in the United States.
Founded in April 2024 by Aman Arora, Abhilasha Singh, and Nijansh Verma, Heizen builds custom software solutions using AI agents powered by large language models. Its services include internal tools, MVPs, and AI-first platforms, delivered through a weekly sprint model.
Wah! Puchka Wah! Litti
Street food QSR chain Wah! Puchka Wah! Litti has raised USD 230K from Wow! Momo’s co-founder Sagar Daryani, along with Abhishek Rungta, Dot & Key co-founder, and other angel investors.
The startup, founded by Deepak Kumar in 2022, operates 18 outlets in Kolkata serving puchkas and litti chokha. It plans to add 19 new outlets in the city and expand to 100 locations across six metro cities within two years.
