Salary-powered fintech platform SalarySe has raised USD 11.3 million in Series A funding led by Flourish Ventures, with participation from Susquehanna Asia VC, and returning investors Peak XV’s Surge and Pravega Ventures. The new funding marks a significant milestone in the company’s mission to enhance financial accessibility for India’s salaried professionals.
The company said that this infusion of capital will help it scale its product suite designed to make payments, credit, and financial management more affordable, seamless, and personalized for India’s growing salaried workforce.
Credit-On-UPI Offerings
SalarySe’s flagship product, Credit-on-UPI, enables salaried employees to access transparent and responsible credit through partnerships with leading Indian banks such as HDFC Bank and RBL Bank. The platform has already gained traction among more than 100 multinational and Indian corporates, including global names across IT, healthcare, BFSI, and manufacturing sectors.
By working directly with employers and HR SaaS platforms, SalarySe integrates salary-linked credit into employees’ financial ecosystems, enabling smoother cash flow and better financial control. The company plans to leverage this round to deepen its partnerships and broaden product availability nationwide.
SalarySe Leadership
Piyush Bagaria, Co-founder of SalarySe, said that salaried employees remain the backbone of India’s economy but often face challenges in accessing fair financial solutions. He added that the company’s vision is to reimagine salary-linked products that put employees in charge of their financial well-being and long-term stability.
“With this funding, we are strengthening our goal to make SalarySe the preferred financial partner for every salaried individual in India,” Bagaria noted.
Investors Share Confidence
Ravi Kaushik, Executive Director and Head of Asia Investments at Flourish Ventures, said that SalarySe’s approach — linking financial products directly to income — addresses a crucial market gap. “By offering Credit-on-UPI, SalarySe ensures that employees have timely, fair, and responsible access to credit while also promoting long-term financial health,” he explained.
Echoing the sentiment, Bhavanipratap Rana, Investment Advisor at Susquehanna Asia VC, remarked that digital-first financial products like Credit-on-UPI are transforming how Indian consumers interact with financial services. “We see a massive opportunity to help salaried Indians manage money better with support from employers,” he said.
A spokesperson from Pravega Ventures also described Credit-on-UPI as the “next frontier in India’s digital credit ecosystem,” highlighting SalarySe’s role in shaping this transformation through its employer-linked model.
Looking forward, SalarySe aims to reach over 1,000 corporates and 20 million employees across India within the next three years. The company will focus on expanding its technology infrastructure, strengthening its distribution network, and building new partnerships to scale efficiently.
Fintech Startups Momentum
The rise of fintech startups like SalarySe reflects the rapid evolution of India’s digital finance landscape, where technology-driven solutions are helping millions of workers access transparent credit and better manage their finances.
With the continued growth of UPI-based lending models and employer-linked financial tools, the fintech ecosystem is witnessing robust investor confidence — reinforcing India’s position as one of the world’s fastest-growing digital finance markets.
