Homegrown parenting brand Rabitat has secured Rs 40 crore (about $5 million) in a Series A funding round to grow kids product brand. The round was led by RPSG Capital Ventures and DSG Consumer Partners. The investment took place in two parts and included support from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and several angel investors. Notable founders from startups like The Souled Store, LivSpace, and Cult.fit also participated.
Accurize served as the exclusive financial advisor for this deal, and Antares Legal handled legal support. The new funds will help Rabitat grow partnerships with Indian manufacturers, introduce more products, and build stronger trust among modern Indian parents.
Focus on Safe Products
Founded in 2020 by brothers Sumit and Siddharth Suneja, Rabitat is a brand under Merlin Brands. It focuses on creating safe, functional, and stylish products for children. Their product range includes BPA-free, non-toxic drinkware and foodware made from certified safe materials. These products are designed to be both attractive and child-friendly, meeting the needs of today’s health-conscious families.
The brand has already reached over 2 lakh Indian families, and it aims to capture more of the estimated Rs 27,000 crore market for kids’ drinkware and foodware. The company’s next goal is to launch even more thoughtful, well-designed products for children.
Built by Parents
Co-founder and CEO Sumit Suneja said the company is thankful for the support from so many families and investors. He believes this capital will push Rabitat into its next growth phase. His brother Siddharth Suneja, who serves as Chief Business Officer, added that as parents themselves, they are building a brand that understands the concerns of today’s caregivers.
Rabitat promotes the idea that “Little Things Matter,” reflecting its commitment to safety, design, and day-to-day usefulness. Its focus is not only on selling products but on solving real problems for parents with safe and premium solutions.
Backed by Strong Support
Investors also see promise in Rabitat’s mission. Abhishek Goenka of RPSG Capital Ventures said the brand is innovating in an underdeveloped market. Hariharan Premkumar of DSG Consumer Partners added that Rabitat is offering real solutions for today’s conscious parents through globally certified, safe materials.
With strong support, Rabitat is now on track to lead India’s kids’ essentials market with purpose and innovation.
