Bengaluru-based food and beverage startup Nuvie has raised $450,000 (Rs 3.8 crore) in a pre-seed funding round led by PedalStart, a startup accelerator known for backing early-stage ventures. This marks Nuvie’s first external funding round since its inception and sets the stage for the company’s journey into the fast-growing health-first snacking segment.
Nuvie is building a “Better-For-You” food brand that offers protein-rich and guilt-free versions of popular indulgent snacks. The brand is aimed at the modern, health-conscious Indian consumer who doesn’t want to compromise on taste while choosing nutritious options.
Nuvie: Pre-seed Funding
The funding round included support from well-known industry leaders, such as Mukesh Bansal (Founder, Myntra and Cult.fit), Ayyappan R (Founder, FirstClub and ex-CEO, Cleartrip), Chanakya Gupta (Co-founder, Tuco Kids and ex-Flipkart SVP), and Arun Sharma (Co-founder, Qlub UAE). These backers bring credibility and industry experience to support Nuvie’s vision.
The company plans to use the funds for new product development, brand-building, and content marketing. Since its launch, Nuvie claims to have already reached over Rs 10 lakh in monthly revenue, and now targets a Rs 10 crore ARR by the end of 2025.
Launches Proffee Soon
In the coming months, Nuvie will roll out five new protein shake variants, along with a protein chocolate bar, and a healthier take on traditional chocolates. The most anticipated product is what the brand calls India’s first protein-infused cold coffee, or “Proffee”—a unique blend that combines indulgence with fitness.
Co-founders Prashant Paliwal and Hem Narayan said the funding will fuel their mission to reimagine everyday snacking. “We’re building for the modern Indian who wants to eat better, without compromising on taste. This capital helps us double down on innovation,” they noted.
PedalStart’s Confidence
Backing Nuvie, Manas Pal and Aditya Darolia of PedalStart said the brand stands out by making healthy food both convenient and tasty—something still rare in India’s food-tech scene. They emphasized that Nuvie’s approach meets the needs of the country’s growing base of first-time health-conscious consumers.
As the demand for nutritious, delicious, and affordable snacks grows rapidly, Nuvie is positioning itself as a front-runner in India’s next-gen nutrition revolution.
