Direct-to-consumer (D2C) FMCG startup Mitra has successfully raised Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round. The funding was led by Bestvantage Investments and a strategic family office based in Dubai.
Several notable investors participated in the round, including Arjun Vaidya (founder of V3 Ventures and ex-founder of Dr. Vaidya), Ashok, Ajay Kumar (former COO of Pizza Hut), and Shatrughan. The startup was also supported by strategic mentors and advisors like Mahesh from Hyderabad.
New Manufacturing Units
With this fresh funding, Mitra plans to expand its manufacturing facilities in Mathura and Gurugram. The Mathura unit spans over 40,000 square feet and has the capacity to produce 800 tons of flour and 300,000 liters of oil per month. This expansion is a key step in boosting production capacity to meet the increasing demand for their products.
In addition to increasing production, Mitra aims to strengthen its supply chain infrastructure to extend its reach into Tier 2 and Tier 3 cities in India, where access to high-quality and affordable consumer goods is often limited.
Plans to Enter European Markets
Mitra is also looking to expand internationally, with plans to enter European markets. The startup is working to explore export opportunities as part of its broader strategy to grow beyond the Indian market.
In India, Mitra is also preparing to participate in government tenders from organizations such as NAFED (National Agricultural Cooperative Marketing Federation of India) and Bharat Aata, further strengthening its domestic presence.
About the Founders and Growth
Founded in 2022 by Abhishek Kaushik, Mitra focuses on producing essential items like rice, flour, pulses, and spices at affordable prices. Within just one year of operations, the company has recorded Rs 14 crore in sales and built a solid distribution network with over 300 distributors and 15,000 retailers across 14 locations in India.
“We are focusing on increasing our production capacity with new product categories, while also exploring international growth along with our domestic market expansion,” said Abhishek Kaushik, founder of Mitra. The company is aiming to triple its sales to Rs 35 crore in the next year, reflecting a 3.5x growth.
