Hexafun, a design-forward and sustainability-driven lifestyle accessories brand, has raised Rs 4.5 crore in seed funding from early-stage investor Prajay Advisors. The transaction was facilitated with strategic advisory support from capitalCORN, a firm known for guiding startups through fundraising challenges.
The funding round is a significant milestone for Hexafun, which plans to use the capital to expand its retail presence, strengthen marketing campaigns, and introduce new product lines. With Indian consumers showing growing interest in sustainable and expressive lifestyle products, this funding comes at a crucial time for the brand.
Hexafun Funding
According to Hexafun cofounder Harshit Singhal, the advisory support from capitalCORN played an instrumental role in securing this round. “Their expertise in deal structuring, investor connections, and smooth execution was invaluable,” he shared, highlighting how seamless collaboration allowed the brand to move swiftly in its funding journey.
For Hexafun, the focus now shifts toward scaling operations, enhancing brand visibility, and creating more innovative offerings in the lifestyle accessories space. The seed investment will allow the company to reach a wider customer base across India, tapping into urban and semi-urban markets where demand for sustainable lifestyle products is on the rise.
Advisors Play Key Role
Vineet Neeraj, CEO of capitalCORN, emphasized the company’s mission to support high-growth startups. “Our goal is to empower founders with the right advisory, connections, and fundraising expertise. Hexafun’s journey is just beginning, and we’re proud to help them achieve this pivotal milestone,” he said.
capitalCORN has been steadily building its reputation as a trusted partner for early-stage founders, helping them navigate the complexities of raising capital. This deal further strengthens its position in the Indian startup ecosystem as a strategic fundraising advisor.
What is Hexafun
Hexafun is not just another lifestyle accessories label. It is a design-driven, sustainability-focused brand that seeks to combine expressive, youthful designs with eco-conscious values. The company develops accessories that resonate with India’s young consumers, who increasingly prefer products that reflect both their personal style and their concern for the environment.
From quirky everyday essentials to statement-making fashion accessories, Hexafun is creating a new niche in India’s lifestyle market. By keeping sustainability at its core, the brand appeals to an audience that values both aesthetics and responsibility. With the fresh infusion of capital, Hexafun is well-positioned to redefine what lifestyle accessories mean in modern India.
Indian Startups on Rise
Hexafun’s funding announcement comes at a time when Indian startups are seeing strong investor interest across consumer goods, fintech, and deep tech. In recent months, several early-stage companies have secured fresh rounds of funding despite global economic headwinds, signaling growing confidence in India’s entrepreneurial ecosystem.
Sectors like direct-to-consumer (D2C) brands, sustainability-focused businesses, and lifestyle-oriented startups are attracting special attention. With changing consumer behavior and a rising digital economy, investors are keen to back companies that merge innovation with relevance. Hexafun’s funding journey reflects this larger momentum within India’s vibrant startup landscape.
Looking Ahead
With this funding, Hexafun is now set to accelerate its retail expansion and product diversification strategy. The brand aims to be more than just a seller of accessories — it wants to build a cultural identity around sustainability, self-expression, and conscious consumerism.
For India’s startup ecosystem, the deal is yet another example of how early-stage investment, backed by strong advisory support, can unlock growth opportunities for innovative brands. As Hexafun steps into its next phase, it symbolizes the optimism and energy that continue to define India’s startup story.
