Bengaluru-based kids’ lifestyle brand Famyo has raised Rs 4 crore in a seed funding round led by IAN Angel Fund. Prominent investors including Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi also participated, alongside Chennai Angels and Stoffer Norden. The fresh funds highlight growing investor confidence in India’s kids-focused consumer space.
Famyo Funding
Founded by Karishma Seetharaman and Ritvik Raj, Famyo focuses on turning everyday essentials into exciting collectibles for children. The company says it has already crossed an annual recurring revenue (ARR) of Rs 12 crore, growing at 40% quarter-on-quarter, while building strong emotional appeal among kids and parents.
Co-founder and CEO Ritvik Raj said that the new funding allows Famyo to accelerate its mission of building India’s first global kid-first brand. “We are expanding into new categories, strengthening our design IP, and creating products that kids love to use,” he added.
Investors see Famyo as filling a major gap in the Indian market. According to Padmaja Ruparel, Co-founder of IAN Group, parents are spending more and children are expecting better options, but very few brands truly listen to their needs. Famyo’s character-driven, design-first approach makes it well-positioned to capture this opportunity.
Investor Confidence
The Chennai Angels also expressed optimism. Sathishkumar Anavangot, Investment Director at The Chennai Angels, said the founders bring a strong mix of creativity, operational discipline, and market knowledge. He added that Famyo’s focus on design, sustainability, and storytelling sets it apart from typical D2C brands.
The startup plans to use the new funds to develop proprietary character designs, build stronger influencer-led marketing, and hire senior talent in growth, creative, and supply chain roles. Over the next two years, Famyo aims to scale its brand fourfold, improve supply chain efficiency, and launch collectible-led seasonal drops.
What is Famyo
Famyo is a kids’ lifestyle brand that operates more like a fashion or toy label than a traditional D2C company. Its business model relies on collectibility and emotional resonance, making children and parents return for repeat purchases. Unlike other brands, Famyo focuses not only on product utility but also on storytelling and character design, creating an emotional bond with young customers.
Famyo in News
In recent months, Famyo has accelerated its brand partnerships and design-led campaigns. The company is experimenting with seasonal collaborations and limited-edition product drops to drive higher engagement. With strong investor backing and a growing demand for premium kids’ products in India, Famyo is gearing up to scale beyond domestic markets and position itself as a global player in the kids’ lifestyle segment.
