Bengaluru-based startup Hypergro.ai, an AI-powered video generation and marketing automation platform, has raised Rs 7 crore in a pre-Series A funding round led by Eternal Capital. Several other investors, including Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network, also participated in the investment. The newly acquired funds will help accelerate innovation, expand into international markets, and strengthen the company’s leadership in AI-driven digital advertising solutions.
AI Video Marketing Revolution by Hypergro.ai
Founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai is solving key challenges in digital marketing, such as manual execution, data fragmentation, and lack of real-time intelligence. The platform uses artificial intelligence to automate video creation, optimize marketing campaigns, and engage leads with AI-powered sales agents. This allows brands to scale their marketing efforts efficiently while reducing costs and increasing revenue impact.
Hypergro.ai offers a unique approach by combining AI-driven content generation, automated ad campaign management, and intelligent customer engagement into a single system. According to co-founder and CEO Rituraj Biswas, the startup’s technology ensures that brands achieve better marketing results with minimal effort, making digital advertising more effective and accessible.
Hypergro.ai Impact on the Market
The company has made a significant impact on the digital marketing industry, enabling 92% faster video production at 80% lower costs compared to traditional methods. Hypergro.ai also provides AI-based video personalization, allowing brands to adjust formats, aspect ratios, and content based on different audience segments and geographical locations. This feature is especially beneficial for brands looking to expand globally while maintaining a localized advertising strategy.
Several leading brands, including ClearTrip, Newton School, Gameskraft, and Docube, have already adopted Hypergro.ai’s AI-powered video marketing platform to enhance their advertising strategies. By automating video production and campaign optimization, the startup is helping businesses reduce marketing expenses while improving audience engagement.
Expansion into Global Markets
Hypergro.ai is aggressively expanding into global markets, including the United States, the Asia-Pacific (APAC) region, and the Gulf Cooperation Council (GCC) countries. The company is also investing in AI research and development, strategic hiring, and forming enterprise partnerships to strengthen its presence in the digital advertising ecosystem.
Looking ahead, the startup is preparing for a Series A funding round in the next six to eight months to enhance its AI-powered marketing technology further. The goal is to transform Hypergro.ai into a global enterprise resource planning (ERP) system for AI-driven marketing automation by 2027.
Future of AI Video Marketing
The growing adoption of AI-powered digital marketing is changing the way businesses approach advertising. Hypergro.ai’s automated video creation and campaign management system is a game-changer for brands across industries such as e-commerce, retail, entertainment, gaming, travel, and hospitality. With its AI-first approach, the company is shaping the future of digital advertising, making marketing more cost-effective, scalable, and results-driven.
According to Eternal Capital’s Founder & Managing Partner, Dhruv Dhanraj Bahl, Hypergro.ai is leading the shift from traditional video production to AI-powered storytelling. As brands become increasingly digital-first, solutions like Hypergro.ai are not just an advantage—they are a necessity for businesses looking to stay competitive in the evolving digital landscape.
