HooLiv, a fast-growing startup in the co-living and student housing space, has secured fresh funding of Rs 24 crore from a group of investors led by Negen Capital. The announcement marks a major milestone for the company as it looks to scale its operations and strengthen its footprint in India’s evolving alternative housing market.
The funding round is aimed at boosting the company’s presence in non-metro cities, where the demand for student housing and affordable shared living solutions has seen rapid growth. HooLiv plans to utilise the funds for bed acquisitions, brand-building campaigns, and expansion of its proprietary property management technology platform.
Backing from Investors
The announcement came through an official statement issued by the company on Friday. Investors, led by Negen Capital, believe the fresh round of funding will allow HooLiv to consolidate its position as a leading player in the student housing sector.
Founded by Chinmoy Mishra, Rasmi Mishra, Gaurav Vij, and Abhishek Verma, HooLiv has already established a strong presence in key Indian cities. With this capital infusion, the company intends to explore newer locations while strengthening its operational efficiency.
Industry at Defining Stage
Commenting on the development, Chinmoy Mishra, Founder and CEO of HooLiv, said, “The student housing industry in India is entering a defining phase. Over the next few years, we expect to see consolidation, emergence of PropCo/OpCo models, and deeper university partnerships.”
His statement reflects the broader industry trend, where institutional investors and universities are increasingly seeking structured, technology-driven solutions for student accommodation. The sector, once fragmented and largely unorganised, is gradually moving towards professional management and large-scale integration.
Non-Metro Focus Expands
A significant portion of the Rs 24 crore investment will go towards expanding in non-metro markets, which remain underserved in terms of quality student housing options. By prioritising these regions, HooLiv aims to capture a growing student population that is moving to smaller cities for higher education.
At the same time, the company plans to further strengthen its brand image and reach through marketing initiatives that position HooLiv as a trusted name in safe, affordable, and well-managed living solutions.
HooLiv Co-Living Business Model
The HooLiv business model stands out for its dual focus on students and working professionals who require affordable yet reliable accommodation. Unlike traditional rental models, HooLiv integrates co-living experiences with technology-driven management systems. Its proprietary property management platform ensures seamless booking, tenant support, and operational oversight.
The company works on a mix of bed acquisition and partnership models with property owners, allowing it to scale rapidly while maintaining control over service quality. By combining community-driven living with strong operational processes, HooLiv is positioning itself as a trusted partner for universities, landlords, and young tenants alike.
Future Outlook
With demand for shared housing on the rise, especially among students and young professionals, HooLiv’s expansion strategy is timely. The company’s ability to balance affordable pricing with quality service will play a vital role in its success as the market matures.
As the co-living and student housing industry enters a consolidation phase, HooLiv’s fresh capital, combined with its clear vision and strong leadership team, positions it as a serious contender in India’s fast-growing housing solutions space.
