Haldèn, a luxury men’s brand based in Mumbai, has successfully raised Rs 5 crore in a seed funding round. The investment was led by Prajay Advisors, a Mumbai-based family office, and marks a significant milestone for the brand as it looks to expand its presence in the Indian market.
Haldèn Rs 5 Crore Funding
Haldèn was founded in 2019 by cousins Anuj Beriwal and Mukund Singhal. The brand was created with the mission to make luxury products accessible to a wider audience in India. By offering premium-quality products at affordable prices, Haldèn has carved out a niche in the competitive luxury market.
The brand’s product range includes belts, eyewear, accessories, travel goods, and business essentials, all designed with a keen focus on quality, style, and affordability. Since its inception, Haldèn claims to have served over 1 lakh customers across Tier 1 and Tier 2 cities in India, highlighting its growing popularity.
Focus on Brand Expansion
With the newly raised capital, Haldèn plans to expand its market presence further. The brand is set to enhance its product range, increase brand visibility, and penetrate new online and retail markets. The founders see this as an opportunity to reach a larger audience and make luxury products even more accessible.
Co-founder Mukund Singhal emphasized the importance of this funding in expanding Haldèn’s offline presence. “The fundraising will be strategically used to expand Haldèn’s offline presence too. The goal is to enhance brand visibility, increase sales, and penetrate new online and retail markets,” said Singhal.
Anuj Beriwal, the other co-founder, shared his excitement about the future of the brand. “We are thrilled with the support and confidence shown by Prajay Advisors. This funding will enable us to expand our product line and enhance our brand presence. Our goal is to make luxury products accessible to a wider audience while maintaining the quality and affordability that our customers expect,” Beriwal added.
Support from Investors
Prajay Advisors, the lead investor in this funding round, has expressed strong confidence in the brand and its founders. Prakash Mody of Prajay Advisors praised the founders’ understanding of the modern man’s needs. “Both Mukund and Anuj have a profound understanding of the modern man’s requirements, blending exceptional design with superior materials to ensure optimal fit and comfort,” Mody said.
Haldèn’s successful seed funding round is a significant step forward for the brand as it continues to grow in the luxury men’s market. With plans to expand its product offerings and enhance its presence both online and offline, Haldèn is well on its way to making luxury more accessible to men across India. The support from Prajay Advisors and other investors further solidifies the brand’s potential for growth and success in the coming years.
