Trisu, a Gurugram-based vermeil jewellery brand, has successfully raised funding in a pre-seed round led by early-stage venture capital firm All In Capital. Other participants in the round include JK Tyres, Amaanta Group, and angel investors such as Himanshu Aggarwal and Sumer Sethi. While the exact amount of funding has not been disclosed, the raised capital will be used to expand customer acquisition, support product innovation, and further market expansion efforts.

What is Trisu?

Trishu was founded in 2023 by Saloni Chopra, Trisu specializes in vermeil jewellery, a premium jewellery type that uses 18-karat gold plating, which is five times thicker than standard gold plating. The jewellery is crafted using silver as the base metal, offering a luxurious feel at an affordable price. Trisu is positioned as a high-quality, long-lasting, and affordable alternative to traditional gold jewellery. The brand particularly targets customers aged 30-60 who seek premium jewellery at more accessible prices.

Our goal is to become the top gold alternative and capture 10% of the everyday gold jewellery market by 2034.

Saloni Chopra, Founder, Trishu

Product Offerings

Trisu’s main product offering is vermeil jewellery, which combines the look and feel of solid gold without the high price. This unique selling point has resonated with customers, helping the startup achieve 24 times growth in its first eight months of operations. The brand currently has more than 5,000 active customers, with chains being the most popular product, followed by necklaces and bracelets.

Future Growth Plans

Trisu has ambitious goals for its future. The company aims to generate $1 million (around Rs 8 crore) in monthly recurring revenue by 2025. After recent funding, they plan to open 10 shop-in-shops and five exclusive jewellery outlets by December 2026. In addition to physical stores, Trisu is focusing on expanding its presence on online marketplaces and quick commerce platforms by the end of this year.

Aditya Singh, co-founder of All In Capital, praised Saloni’s leadership, saying, “Saloni is a perfect fit for this category. Her customer-centric approach is key to building a successful brand for women.”

Trisu’s rapid growth and commitment to offering premium yet affordable jewellery have positioned the brand as a strong contender in India’s jewellery market. With fresh funding and ambitious expansion plans, the brand is set to become a top choice for customers seeking alternatives to traditional gold jewellery.