Gurugram-based SS Supply Chain Solutions, also known as 3SC, has raised Rs 33 crore (around $4 million) in funding from its existing investor, GEF Capital’s South Asia Growth Fund. This new funding marks a significant boost for the innovative supply chain technology service provider, helping it enhance its AI-based Software as a Service (SaaS) business, which focuses primarily on markets in Europe and the US.
3SC plans to use this newly raised capital to enhance its AI and technology capabilities, aiming to scale operations to meet the increasing market demand. A significant portion of the investment will go towards product and technology development and expanding their global market reach.
“This funding is a significant step in our journey. We aim to amplify our operations in the global markets, particularly in enhancing our SaaS offerings,” said Sarita Das, Co-Founder of 3SC. She added that the investment will accelerate their growth trajectory, strengthen their offerings, and drive greater value for clients and stakeholders.
Founded in 2012 by Lalit and Sarita Das, 3SC provides supply chain solutions to a diverse range of industries, including pharmaceuticals, healthcare, industrials, fast-moving consumer durables (FMCD), fast-moving consumer goods (FMCG), and e-commerce.
The startup uses advanced analytics, artificial intelligence (AI), and machine learning (ML) tools to develop its proprietary technology stack, which helps in managing complex supply chains and delivering compelling returns on investment for its clients.
3SC serves over 75 global clients and has a strong team of engineers and data scientists. While its Supply Chain Execution and Logistics Business Unit primarily operates in the Indian market, the company also has a presence in Europe, Southeast Asia, the Middle East, and the US.
Raj Pai, Managing Partner at GEF Capital, expressed confidence in 3SC’s leadership and innovative solutions. “At GEF Capital, we’re pleased to further support 3SC’s journey. This investment is an outcome of our confidence in the company’s leadership and innovative solutions. We believe in 3SC’s potential to make a meaningful impact in the industry, and we’re committed to assisting their growth and expansion efforts.”
Previously, 3SC raised $15 million in a Series B funding round from GEF Capital’s South Asia Fund, with additional participation from GEF Capital. This new funding will further enhance 3SC’s capabilities and expand its global footprint, solidifying its position as a leader in the supply chain solutions industry.
The Rs 33 crore funding from GEF Capital’s South Asia Growth Fund will enable 3SC to advance its AI technology and expand globally. This investment highlights the confidence in 3SC’s innovative solutions and leadership, supporting its mission to enhance supply chain management and drive value for its clients worldwide.
