Bengaluru-based jewellery brand GIVA has raised Rs 530 crore (around $63 million) in a fresh funding round. The round was led by growth-stage investor Creaegis, with continued support from existing investors Premji Invest, Epiq Capital, and Edelweiss Discovery Fund.
This major investment will help GIVA scale up its business. The company plans to strengthen its presence both online and offline, improve its supply chain through new technology, and expand its collection of lab-grown diamond jewellery.
GIVA Focus on Growth
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started as a silver jewellery brand. Over the years, it has grown to include gold and lab-grown diamond jewellery, meeting rising consumer interest in sustainable luxury. Lab-grown diamonds are gaining popularity globally, and GIVA is investing heavily in this eco-friendly alternative.
Currently, GIVA has more than 240 stores in India and is planning to open another 145 to 150 stores this year. The brand is especially focusing on Tier-II cities to tap into new markets while also strengthening its digital business, which plays a big role in reaching new customers.
Brand With a Vision
GIVA is positioned as an affordable luxury brand, offering high-quality jewellery with appealing designs at accessible prices. This strategy has helped it win over modern consumers who seek both style and value. In a recent move, GIVA promoted its Chief Operating Officer, Aditya Labroo, to the role of co-founder, highlighting the company’s focus on leadership and growth.
Jewellery brand GIVA plans to use its fresh funding to enhance omnichannel operations, blending online and offline customer experiences, and to further digitize its services for better and faster delivery.
Investor Confidence High
Prakash Parthasarathy, managing partner and CIO at Creaegis, said the company is in a strong position to lead the market because of its impressive product range, digital reach, and efficient operations.
With this fresh capital, GIVA is ready to scale up its retail network, expand its product lines, and continue offering sustainable and stylish jewellery to customers across India.
