Frammer AI, a video creation platform founded by a team of former NDTV executives, has raised $2 million in seed funding from Lumikai, a prominent investment firm. Founded just over a year ago, Frammer AI helps businesses create high-quality videos for social media using advanced artificial intelligence and custom training tools.
Impressive Client Base
Frammer AI already serves major clients in India and the United States, including media giants like The India Today Group, Zee News, and insurance company Acko. Recently, Frammer AI was named the AI content partner for Brightcove, a US-listed company that provides streaming services to thousands of publishers globally. This partnership further strengthens Frammer AI’s position in the video content industry.
Video Creation Made Easy
Frammer AI simplifies the video production process by offering an all-in-one platform for businesses to create, edit, and distribute short-form videos on social media. With custom AI training and the deep expertise of its founders, Frammer AI helps brands deliver ready-to-publish content with ease. The company has been generating revenue for several months and is gaining international interest, especially from movie studios and sports rights holders.
Founders and Their Vision
The start-up was founded by three former NDTV executives: Suparna Singh, who was the CEO and President of NDTV, Kawaljit Singh Bedi, and Arijit Chatterjee, the network’s former Chief Strategy Officer. With over 30 years of experience in broadcasting and digital media, the founders have built a powerful AI-powered video studio that caters to the growing demand for video content across social media platforms.
Growing Demand for Short-Form Videos
According to Suparna Singh, CEO and co-founder of Frammer AI, there is a growing need for short-form video content. She shared, “The demand for short videos has never been higher. We are excited to hear from our clients that Frammer AI is helping them reach larger audiences by fully utilizing their video content. Our AI platform delivers accurate results, making it easier for businesses to share complex content effectively.”
