DOBRA, a fast-growing food-and-beverage brand in India, has successfully raised Rs 1.5 crore in a seed funding round. The investment was led by the D2C Insider Super Angels Fund, a group of experienced consumer brand builders who focus on supporting innovative startups.
DOBRA Seed Funding
The funding comes at a time when India’s $170 billion FMCG market is shifting toward premium and experience-led products. DOBRA plans to use this capital to grow across offline retail stores, food services, quick commerce apps, and direct-to-consumer (D2C) digital channels.
The founders say this is more than just financial support. Rahul Johar, Co-founder of Oxbow Brands, which launched DOBRA, explained that the D2C Super Angels bring unique insights from their own journey of building category-defining consumer brands in India. According to him, the investment acts as a strong endorsement of DOBRA’s potential to scale and create impact in the Indian FMCG sector.
Abhishek Shah, Partner at D2C Insider, also praised the brand’s ability to mix authentic Indian flavors with a premium, modern style. He noted that DOBRA’s focus on being available across different shopping channels matches today’s consumer behavior, where people look for convenience, nostalgia, and quality together.
Unique Products
DOBRA is already making a mark with its playful yet premium product line. Its reinvented Pop Goli Soda, Artisanal Cotton Candy, and Tapioca Crisps are designed to take consumers back to their childhood, while still offering a fresh and contemporary taste. This balance of nostalgia and innovation helps the brand stand out in a crowded FMCG space.
With the new funding, DOBRA aims to expand its product range, build stronger operations, and reach more consumers across India. The long-term vision also includes preparing for global expansion, as the brand looks to take Indian flavors to international markets.
What is DOBRA
DOBRA is an Indian FMCG startup launched by Oxbow Brands. The company focuses on creating premium food and beverage products that blend traditional Indian flavors with modern experiences. Unlike conventional snacks and drinks, DOBRA’s products carry an emotional connect by reviving childhood memories, while still appealing to today’s urban and digitally connected consumers. The brand is positioning itself as a lifestyle choice, not just a food option.
As India’s consumer market continues to evolve, DOBRA is preparing to capture the attention of young and modern customers who want both nostalgia and quality in their everyday food choices.
