Conscious Chemist, a beauty and personal care brand based in Gurugram, has successfully secured Rs 12 crore in funding from Atomic Capital. This investment will help the company speed up product development, expand its digital presence, and offer more effective and affordable skincare solutions to Indian consumers. With this funding, Conscious Chemist aims to improve its operations, strengthen its supply chain, and boost marketing and distribution in key markets.
Focus on Product Launch
A major goal for Conscious Chemist is to introduce new products while enhancing customer experiences using data-driven insights. The brand plans to use this data to dive deeper into the beauty and wellness markets, where it is already making significant strides. CEO Robin Gupta expressed excitement about the new partnership, stating, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers.”
As part of this deal, Apoorv Gautam, the Founder and Managing Partner of Atomic Capital, will join Conscious Chemist’s board of directors. Gautam has extensive experience from his previous role at Guild Capital and working with high-growth consumer brands like Fitelo, Easebuzz, and Plix. His leadership is expected to significantly aid Conscious Chemist in scaling its operations and achieving its ambitious target of Rs 100 crore in annual recurring revenue (ARR).
Promising Market Potential
Gautam commented on the brand’s potential, saying, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 crore ARR goal.”
Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist has quickly gained popularity, serving over 10 lakh customers through major platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its direct-to-consumer (D2C) website. Known for its innovative formulations, the brand uses clinically proven ingredients like salicylic acid, kojic acid, peptides, and hyaluronic acid to establish a strong position in India’s booming beauty market.
With this new funding, Conscious Chemist is set to innovate and expand in the skincare industry. The brand’s commitment to science-backed products and customer satisfaction positions it well for future success in India’s beauty landscape.
