Creencia Consulting has launched its first-ever investment fund, marking a significant milestone in its journey as an emerging investment management platform. The new fund has assets under management (AuM) worth Rs 100 crore, with commitments from family offices, ultra-high-net-worth individuals (UHNIs), and industry veterans.
Inspired by global hedge fund models, Creencia’s strategy focuses on delivering direction-neutral, risk-managed returns in the Indian financial market. The firm aims to build a track record of consistent, stable, and risk-adjusted performance, while maintaining a drawdown control below 5%, ensuring long-term sustainability and investor confidence.
Plans for Further Growth
Company representatives revealed that Creencia is already planning to expand its AuM to Rs 200 crore within the next six to twelve months. The firm intends to onboard a select group of new investors to achieve this growth target while maintaining its disciplined investment approach.
The fund seeks to cater to India’s rapidly evolving alternative investment ecosystem, offering diversified strategies that balance risk and reward. With its tech-driven infrastructure and globally informed insights, Creencia aims to establish itself as one of the few Indian firms offering structured, hedge fund–style investment management.
Indian AIF Market Grows
According to data from the Securities and Exchange Board of India (SEBI), India’s Alternative Investment Fund (AIF) industry reached total commitments of Rs 13,00,000 crore (approximately US$149 billion) as of December 2024, growing by nearly 5% each quarter.
As market volatility rises, more Indian investors — particularly institutions, family offices, and HNIs — are diversifying their portfolios through AIFs and alternative asset classes. However, only a few funds in the country have developed risk-managed, structured models that utilise India’s liquid derivatives market effectively. Creencia Consulting aims to fill this gap by blending risk management expertise with data analytics and real-time execution systems.
Founder Shares Vision
Amandeep Singh Uberoi, Founder and Chief Investment Officer of Creencia Consulting, highlighted that the company’s experience managing over Rs 70 crore in assets has paved the way for this fund launch. He added that technology-led execution systems and data-driven decision-making form the backbone of Creencia’s investment philosophy.
Uberoi emphasised that Creencia’s mission is to bridge the gap between global investment sophistication and Indian market potential, offering investors access to hedge fund–inspired models with strong governance and risk transparency.
Data-Driven Investment Approach
Creencia’s core strength lies in its data-centric risk management framework, which blends traditional investment analysis with advanced analytics and algorithmic monitoring. The company’s approach focuses on maintaining transparency, scalability, and discipline, rather than chasing high leverage or speculative gains.
By employing quantitative models and real-time risk tracking, Creencia ensures that investor capital remains protected while still capturing market opportunities. This balance between caution and innovation is what the firm believes sets it apart in India’s competitive AIF landscape.
Building on Strong Foundations
Founded with a vision to modernise investment management in India, Creencia Consulting has positioned itself as a contemporary, agile, and insight-driven firm. Its leadership team comprises a blend of young talent and seasoned finance professionals, united by a shared goal of redefining how wealth is managed in an increasingly data-rich economy.
The company’s model has already crossed the Rs 100 crore AuM benchmark, and its operational strategy prioritises disciplined execution, consistent returns, and controlled risk exposure. With its robust processes and investor trust, Creencia is gearing up to become a notable player in India’s evolving alternative investment landscape.
Investment Fund Landscape
The rise of Creencia Consulting’s Rs 100 crore fund comes at a time when India’s investment fund ecosystem is rapidly maturing. More investors are turning to professionally managed, research-led funds that offer protection against volatility while delivering attractive returns.
As global and domestic markets evolve, firms like Creencia are setting the tone for data-backed, technology-powered investment management, combining international methodologies with Indian market realities. This approach reflects a new era in which discipline, transparency, and innovation define the future of wealth creation in India.
