Luxury watch retailer Art of Time has raised Rs 175 crore in a fresh funding round, attracting a mix of institutional and well-known industry investors. The round was led by Plutus Wealth Management, along with participation from Freshworks founder Girish Mathrubootham, CaratLane founder Mithun Sacheti, and Jaipur Gems CEO Siddhartha Sacheti.
This marks one of the biggest investments in India’s premium watch retail segment, signalling growing investor interest in aspirational luxury brands.
Art of Time Funding
With the new capital in hand, Art of Time is preparing for an aggressive retail expansion. The company plans to open more exclusive boutiques across key cities, strengthen its team size, and invest in technology and inventory systems to support rising demand.
The brand also intends to launch new product categories, aiming to go beyond watches and establish itself as a broader luxury lifestyle retailer.
Strong Brand Line-up
Founded in 2015 by Bharat Kapoor and Gaurav Bhatia, Art of Time has built strong relationships with over 20 global luxury brands, including icons like Cartier and Montblanc.
The retailer currently operates 14 high-end boutiques across Mumbai, Bengaluru, Chennai and other metro locations, serving India’s growing community of watch collectors and premium lifestyle buyers.
New Formats Coming
As part of its growth strategy, Art of Time is set to open three more stores shortly. These include a multi-brand experience outlet in Noida and a mono-brand concept store in Ahmedabad, catering to specific luxury segments.
To attract a wider audience, the company is also working on a fresh concept called Circa — designed for consumers earning between Rs 50,000 and Rs 4 lakh per month. This move bridges the gap between aspirational and ultra-luxury, helping more Indians upgrade to premium timepieces.
About Art of Time
Art of Time has become one of India’s most trusted luxury watch retailers, known for its personalised service, exclusive brand partnerships and authentic product guarantee. The company has so far raised over Rs 200 crore across multiple rounds, including the latest investment.
In a market crowded with local and international players such as Just In Time and Kapoor Watch Company, Art of Time continues to differentiate itself with its boutique experience, curated selections, and customer-focused approach.
With India witnessing a surge in luxury consumption, especially in metros and emerging urban hubs, Art of Time is well-positioned to lead the premium watch retail evolution. The latest funding is likely to accelerate its transition from a niche retailer to a national luxury lifestyle brand.
