AI-native procurement platform Zinit has secured USD 8 million in a seed funding round led by AltaIR Capital, placing the company’s valuation at USD 48 million. The round also saw participation from DVC, an investor known for backing global AI-focused startups. The funding is being positioned as support for Zinit’s global strategy across enterprise procurement markets.

Zinit Seed Funding

Zinit plans to use its seed funding to accelerate its expansion into international markets, with India marked as a priority location. The company sees rising adoption of digital procurement tools among Indian enterprises, especially in sectors with complex sourcing operations. It aims to build on this shift by scaling its product offerings and strengthening regional teams.

To expand its presence in India, Zinit has appointed industry veteran Naveenn Suri as Regional Director. Suri brings more than 25 years of experience in supply-chain transformation and previously headed SAP Ariba practice at EY. His appointment is part of a broader leadership expansion strategy targeting key global regions.

Growing India Market

Zinit reports increasing traction in India, where procurement processes still follow largely manual workflows in several industries. The platform claims more than 100 enterprise clients across global markets, including Bacardi India, UFLEX Limited and United Colors of Benetton. Along with enterprise adoption, the company has built a local supplier base of more than 100,000 vendors, connecting organisations to a wider sourcing ecosystem.

The firm’s product tools are designed to automate supplier discovery, RFP creation and multi-stage negotiations. These functions aim to reduce traditional sourcing timelines and improve cost efficiency for enterprises. Zinit says its workflows reduce operational dependency on human-led processes, offering structured, repeatable sourcing models.

The funding is also expected to support the startup’s AI roadmap. Zinit plans to enhance features that enable sourcing transparency and governance, particularly for industries facing cost volatility. Alongside India, the company has appointed senior leaders to oversee expansion in Latin America and the United States, signalling a strategy aimed at multinational demand.

AI-Driven Procurement

The AI tools integrated into the platform are positioned to support spend control by enabling standardized bid analysis and automated supplier engagement. Along with automation, the platform offers audit-ready documentation, which Zinit states can help enterprises maintain compliance. Its success-fee pricing model, combined with flexible SaaS licensing, gives companies options based on procurement scale and usage.

The company expects that the push toward digital procurement will accelerate, especially as businesses worldwide seek more transparent and structured sourcing. Zinit’s AI-enabled systems are being positioned as solutions that replace fragmented procurement methods with automated workflows.

Zinit Competitors

Several enterprise technology firms are exploring automation and AI for sourcing and supply-chain management. Competitors in the procurement technology space include platforms working on digital tenders, supplier data intelligence, and automated negotiations. Companies offering spend management and sourcing analytics also form part of this competitive market.

As procurement becomes increasingly digitised, both global and Indian software providers are developing solutions that address governance, cost control and supplier collaboration. Zinit’s expansion push comes at a time when enterprises are turning toward AI-driven systems to reduce manual workloads and increase sourcing visibility.