Blox, a digital real estate platform in India, has bought an 11% stake in Guardians for USD 12 million. This move is part of Blox’s larger strategy to grow its stake to 50% within the next three years. This partnership aims to strengthen their position as top real estate sellers in India, overseeing approximately 25,000 home sales each year. Together, their operations in the primary residential market are valued at a combined USD 2 billion in gross transaction value (GTV).
New Approach to Real Estate
Aditya Jhaveri, the Founder and CEO of Blox, stated that integrating Guardians will make the homebuying process more efficient. “We’re creating India’s first platform that supports both D2C (direct-to-consumer) and B2B2C (broker-led) sales,” he explained. This strategy will give property developers a broader reach and greater flexibility, marking a significant development in the Indian property sector.
Efficiency and Transparency
Jayesh Rathod, Director at Guardians, expressed enthusiasm about the partnership. He emphasized that combining Guardians’ real estate expertise with Blox’s advanced technology will improve transparency and service quality. According to Rathod, this integration will set new standards for how real estate transactions are managed in India.
Plans for Future Growth
To support its expansion, Blox is planning to split its real estate development and management business into a separate entity. This separation will simplify its operations and drive continued growth. Blox’s business outlook is positive, with projected EBITDA profitability expected to be between 20-30%, a move that could attract new investors and potentially lead to an IPO.
Ambitious Targets Ahead
Looking ahead, Blox has set a bold target to grow its GTV to USD 10 billion over the next three to five years, aiming for a fivefold increase. This plan reflects the company’s commitment to expanding its presence in the Indian real estate market and becoming a key player in the industry.
With this strategic investment and future plans, Blox and Guardians are poised to reshape the real estate landscape in India, making the homebuying process smoother and more efficient for all involved.
