Wednesday, October 8, 2025

ZET and DCB Bank Launch FD-Backed RuPay Credit Card

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Fintech platform ZET has teamed up with DCB Bank to launch the DCB ZET Credit Card, a fixed deposit (FD)-backed credit card designed to help Indians build or improve their credit scores. The card offers a simple and accessible entry point for millions of people who lack a formal credit history.

In a country where over 400 million Indian adults have no credit record, such products fill an important financial gap. The new FD-backed RuPay card lets users access the benefits of a traditional credit card while gradually building a strong credit profile through responsible use and timely repayments.

FD-Backed Credit Card

Unlike conventional credit cards that rely on existing credit scores, the DCB ZET Credit Card is secured by a fixed deposit. Customers can start with a minimum deposit of Rs 10,000, earning up to 7% annual interest while enjoying a credit limit of up to 90% of the deposited amount.

The linked deposit is insured by the Deposit Insurance and Credit Guarantee Corporation (DICGC) up to Rs 5 lakh, providing users an extra layer of trust and security. This innovative combination allows customers to enjoy the benefits of a credit card without the risks of unsecured lending.

Driving Financial Inclusion

Yash Desai, Co-founder and COO of ZET, said the partnership represents a major step toward financial inclusion for India’s new-to-credit population.

“Indians are actively seeking simple ways to start their credit journey. FD-backed cards are a powerful enabler, giving people access to formal credit while helping them steadily build a strong credit profile. With DCB Bank as our partner, we’re confident that the DCB ZET Credit Card will help make trustworthy, accessible credit a reality for many more Indians,” he said.

RuPay Credit Card
RuPay credit card.

ZET has already seen impressive results from similar initiatives, claiming that 100% of new-to-credit users achieved a credit score of 700+ within 30 to 45 days of responsible card usage.

DCB Bank’s Perspective

Damodar Agarwal, Head of Strategic Alliances & Alternate Channels at DCB Bank, said the partnership brings together the strengths of both a traditional bank and a modern fintech firm.

“The combination of a fixed deposit and a secured credit card fills an unmet need in the market. DCB Bank is delighted to work with ZET to enable financial inclusion and offer a pathway to formal credit sources. Together, we aim to provide an empathetic, efficient banking experience with an attractive fixed deposit interest rate,” he said.

The collaboration emphasizes a shared mission between the two companies — empowering underserved individuals through innovative financial products that combine trust, safety, and ease of use.

Integrating UPI and Rewards

The new card, powered by RuPay, supports UPI-based transactions, allowing customers to link their credit cards to any UPI app for seamless digital payments. This integration helps users make everyday purchases, pay bills, or recharge services without the need for physical cards.

ZET has also introduced an in-app rewards system, where customers earn points for transactions such as voucher purchases, bill payments, and mobile recharges. The company has confirmed that UPI-specific rewards will be rolled out soon to make the product even more rewarding for digital-first users.

About DCB Bank

DCB Bank is a leading private sector bank in India, operating 465 branches across the country and serving approximately 2.5 million customers. Known for its focus on customer-centric innovation, DCB Bank offers a wide range of financial products including savings accounts, loans, and digital banking solutions.

With its strong regulatory foundation and growing fintech partnerships, the bank continues to play a pivotal role in expanding access to secure and inclusive banking services. Its alliance with ZET represents a step forward in combining traditional banking reliability with digital financial innovation.

By merging ZET’s technology-driven approach with DCB Bank’s trusted financial expertise, the FD-backed RuPay credit card aims to reshape how Indians begin and manage their credit journey — offering them not just financial access, but also empowerment and trust in every transaction.

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