Cashfree Payments, a leading homegrown payments and API banking platform, has announced Bollywood actor Rajkummar Rao as its brand ambassador. This collaboration comes alongside the launch of the company’s new campaign, Move Fast, which emphasizes its swift and reliable digital payment solutions for businesses.
The Move Fast campaign introduces a bold and dynamic direction for Cashfree Payments. Featuring Rajkummar Rao, the campaign highlights the platform’s commitment to helping businesses achieve fast onboarding, smooth transactions, and seamless support. The campaign’s digital film showcases how Cashfree Payments empowers merchants at every stage of their growth journey, enabling them to scale effortlessly and focus on their success.
Leadership Perspective on Brand Refresh
Akash Sinha, CEO and Co-Founder of Cashfree Payments, shared his excitement about the collaboration. He said, “We are thrilled to welcome the talented Rajkummar Rao as our brand ambassador. Our refreshed brand centres around one core idea: ‘Move Fast.’ With this, we aim to empower businesses to adapt and grow confidently, knowing that we are here to support their evolving needs.
“‘Move Fast’ isn’t just about today; it’s about partnering with businesses for the future. With Rajkummar Rao on board, this campaign strengthens our promise to provide speed, flexibility, agility, and support to businesses in an ever-evolving digital world,” he added.
Rajkummar Rao on His New Role
Rajkummar Rao, known for his versatility and talent in Indian cinema, expressed his enthusiasm about joining the Cashfree Payments family. He said, “I am excited to be part of this journey. Digital payments have become an essential part of our daily lives, making transactions smoother and more efficient.
“Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is truly inspiring. I’m proud to represent a platform that simplifies payments and contributes to India’s growing digital economy,” he added.
Simplifying Digital Payments
The Move Fast campaign aligns closely with Cashfree Payments’ mission to simplify digital payment processes for businesses. By focusing on speed, reliability, and operational efficiency, the platform aims to unlock growth opportunities for its users.
Aditi Olemann, Head and Senior Director of Marketing at Cashfree Payments, explained the company’s vision behind the campaign. She said, “Our new tagline, ‘Move Fast,’ reflects the essence of what we deliver: speed, reliability, and operational efficiency. This brand refresh not only showcases our growth and evolution but also sets the tone for an exciting future.”
As India’s digital economy continues to grow, Cashfree Payments is positioning itself as a key player in the fintech space. The platform offers fast and reliable payment solutions that cater to businesses of all sizes. By enabling quick onboarding and seamless support, Cashfree Payments helps businesses adapt to the evolving digital landscape and achieve sustainable growth.
Empowering Businesses Across India
Cashfree Payments has consistently focused on empowering businesses by providing innovative solutions. The platform’s services are designed to simplify payment processes, ensuring that businesses can focus on their core goals. With the Move Fast campaign and Rajkummar Rao as its brand ambassador, Cashfree Payments is reinforcing its role as a trusted partner for businesses navigating the digital world.
The collaboration with Rajkummar Rao and the launch of the Move Fast campaign mark a significant milestone for Cashfree Payments. By emphasizing speed, efficiency, and reliability, the platform continues to support businesses in scaling their operations and thriving in the competitive digital economy.
As India’s fintech sector grows, Cashfree Payments is set to play a pivotal role in shaping the future of digital payments, ensuring businesses have the tools they need to succeed. With its refreshed brand and renewed focus, the platform is ready to help businesses move fast and achieve their goals.
