Digital payments startup Pay10 has announced the onboarding of Virat Kohli and Anushka Sharma as its global brand ambassadors, marking a major brand milestone ahead of its UPI-enabled app launch in India. The company plans to highlight this partnership through digital campaigns, brand films, and experiential activations that focus on secure, seamless, and inclusive payment solutions.
The move reflects Pay10’s ambition to connect with India’s growing digital user base by associating with two of the country’s most influential personalities. Kohli and Sharma’s global appeal, combined with their credibility and strong values, is expected to elevate Pay10’s image in the competitive fintech space.
Pay10: A Fintech Brand
Prabhpreet Singh Gill (Harry Gill), Chairman of Pay10, said that the collaboration represents the company’s vision to become a next-generation digital finance brand that blends innovation with trust.
“Virat and Anushka represent the perfect mix of qualities we value. His discipline, performance, and passion, combined with her creativity, authenticity, and entrepreneurial drive, make them ideal ambassadors to tell our story as we launch the Pay10 brand,” Gill said.
Pay10, headquartered in Gurugram, has positioned itself as a full-stack payments platform that caters to both businesses and consumers. The company offers solutions ranging from merchant services and remittances to QR-based and cross-border payment options.
Virat Kohli Shares His Support
Virat Kohli, one of the world’s most followed athletes with over 400 million social media followers, said he is proud to be associated with a brand that shares his mindset of constant improvement and excellence.
“Pay10 is transforming digital payments by setting new standards for innovation, trust, and performance. I’m proud to support a brand that reflects my own belief in pushing boundaries and delivering world-class results,” Kohli said.
His involvement is expected to help Pay10 connect with younger users and professionals who value reliability and performance in financial technology. The company believes Kohli’s disciplined persona aligns perfectly with Pay10’s vision of dependability in the fast-evolving digital finance landscape.
Anushka Highlights Simplicity
Actress and entrepreneur Anushka Sharma, known for her creative ventures and strong entrepreneurial streak, emphasized the ease of using Pay10’s services.
“Payments with Pay10 are smooth, fast, and secure. As someone who manages multiple businesses, I understand how important it is to have trusted payment solutions that make every transaction effortless,” she said.
Anushka’s endorsement brings a relatable and user-centric perspective to the brand, appealing to both small businesses and everyday users. The partnership leverages her authenticity and business acumen to strengthen Pay10’s emotional connection with consumers.
Strengthening Brand Reach
Pay10 is preparing for a large-scale launch of its UPI-enabled payments app, which promises interoperability across domestic and international markets. With Kohli and Sharma’s combined social media following of over 500 million, the company aims to expand its brand visibility across diverse demographics and geographies.
The firm’s broader strategy focuses on making digital transactions accessible, secure, and scalable, while promoting financial inclusion. As India’s digital economy continues to grow, Pay10 seeks to position itself as a trusted payments partner for individuals, merchants, and enterprises alike.
What is Pay10
Pay10 is an emerging Indian fintech company that provides alternative payment methods and digital financial services to businesses and consumers. Its platform integrates multiple payment options, including merchant services, remittances, real-time cross-border transactions, and QR-driven payments, while supporting India’s Unified Payments Interface (UPI) system.
Designed with a strong focus on security and interoperability, Pay10 aims to simplify how people send, receive, and manage money digitally. By partnering with global icons like Virat Kohli and Anushka Sharma, the company is reinforcing its mission to make digital payments inclusive, reliable, and trusted across India and beyond.
With this partnership and upcoming app launch, Pay10 is ready to play a bigger role in India’s fintech revolution — combining star power, secure technology, and a vision for the future of digital finance.
