Infibeam Avenues, a leading fintech company, has partnered its flagship digital payments platform, CCAvenue, with ShopSe India, a fully digital EMI/BNPL marketplace. This partnership aims to provide consumers with a flexible Buy Now, Pay Later (BNPL) option, allowing them to make payments in instalments when purchasing products on various merchant websites supported by CCAvenue.
Growth of BNPL in India
The BNPL option is becoming increasingly popular in India due to its simple and accessible nature, as it provides instant credit for shoppers. This allows consumers to purchase high-value items with the ease of repaying in instalments, eliminating the need for traditional credit options that require lengthy paperwork.
Strategic Partnership Announced
The collaboration between CCAvenue and ShopSe was formalized by Pallav Jain, Co-founder & CEO of ShopSe India, and Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd., during The Global Fintech Fest (GFF) 2024 in Mumbai.
T. Nandakumar Menon, Senior Vice President of Infibeam Avenues Ltd., shared his excitement about the collaboration: “By teaming up with ShopSe India, CCAvenue will offer its large merchant base a popular payment option, allowing them to tap into millions of ShopSe’s users. Merchants will benefit from increased revenue, offering customers a convenient and flexible payment option.”
Pallav Jain of ShopSe India emphasized: “ShopSe is committed to providing a seamless and affordable digital payment solution for millions of consumers. Our partnership with CCAvenue will expand our reach, making it easier for customers to access BNPL services when shopping online or in stores.”
What ShopSe India Offers
ShopSe India specializes in no-cost EMI or pay-later services, offering a digital marketplace for lenders, retailers, and consumers. It is revolutionizing lending at the point of purchase, making it easier for retailers to complete sales by connecting consumers with lenders in real time.
The platform claims to be the only Indian fintech service that provides instant, customizable credit to first-time credit users without requiring cumbersome paperwork. Since its launch in 2020, ShopSe has partnered with over 200 brands and is available at more than 50,000 retailers across India.
