InCred Money, the investment arm of the InCred Group, is set to acquire discount broking platform Stocko for around Rs 300 crore. The deal is currently waiting for approval from regulatory authorities. This move signals InCred’s official entry into the retail brokerage business, adding to its growing financial product line.
Once the deal is cleared, Stocko will be rebranded as InCred Stocko and merged into the broader InCred Money platform. This marks an important step in InCred’s goal of becoming a full-service financial services provider, offering everything from investments to loans under one umbrella.
Stocko’s Strong Base
Stocko, which started in 2013 under the name SAS Online, has become known for its low-cost trading services. Based in New Delhi, it offers trading in equities, derivatives, commodities, and currencies using a flat-fee model of Rs 12.99 per order. It also has a subscription plan for heavy traders that reduces the cost to just Rs 2.99 per trade.
With an average daily turnover of Rs 1 lakh crore, Stocko handles large volumes despite tough competition in the discount broking space. This high usage and established tech platform make it a valuable addition for InCred, which now plans to bring in new technology and more customer-focused features.
Leadership Remains Same
After the deal is completed, Stocko’s current team, led by CEO Shrey Jain, will continue running operations. Jain believes InCred’s financial and technological backing will speed up their future plans, including better trading tools and margin funding options for users.
InCred’s founder and CEO, Bhupinder Singh, said the acquisition would help unlock Stocko’s full value. He noted that Stocko brings a strong base, and InCred will add advanced tech and capital to scale it further.
Strategic Sector Move
This acquisition comes at a time when India’s fintech industry is seeing major consolidation. Companies are expanding into new financial segments to create complete product ecosystems. For InCred, adding Stocko fills a critical gap in its offering, which already includes fixed deposits, loans, and alternative investments.
Founded in 2016, the InCred Group operates three key verticals: InCred Finance (NBFC), InCred Capital (for HNIs and institutions), and InCred Money (a digital investment platform). In FY24, the group earned Rs 1,267 crore in revenue, with Rs 316 crore in profit, showing strong year-on-year growth.
