Paytm Founder and CEO Vijay Shekhar Sharma marked this Dhanteras by drawing attention to the rising appeal of digital gold investments. Sharma shared that his holdings in digital gold have appreciated by 124%, reflecting both personal market gains and the trend toward technology-driven savings options among Indian consumers.
Sharma revealed on social platform X that his investment of Rs 6.84 lakh in Paytm Gold had grown to Rs 15.35 lakh, representing a gain of more than Rs 8.5 lakh and a total of 116.28 grams of gold. The post, shared during the festive season, gained traction among users interested in alternative and digital forms of investment.
Value of Consistent Savings
Describing digital gold as a disciplined approach rather than just an investment vehicle, Sharma noted that consistent, small investments can produce substantial returns over time. His comments echoed the growing sentiment among retail investors who view digital gold as a convenient and accessible way to accumulate long-term value.
Financial planners say Sharma’s post serves as a timely reminder about the benefits of maintaining regular savings habits, especially during festive spending periods when consumer confidence typically rises.
Digital Gold Demand Rises
Fintech platforms, including Paytm, have reported strong demand for digital gold purchases during this year’s Dhanteras. Industry analysts attribute this surge to growing awareness, simplified buying processes, and the flexibility of digital platforms that allow users to purchase gold in small denominations.
Market experts note that digital gold is increasingly being integrated into broader fintech investment portfolios, appealing to younger investors who prefer transparent, app-based wealth management options.
Sharma’s public example, they say, highlights how fintech-led gold investments are becoming an important part of India’s digital finance ecosystem — combining tradition with modern technology for smarter savings.
